Williams joins different celebrities together with Rihanna, Selena Gomez, Kylie Jenner and Jessica Alba who’ve ventured into the beauty area with their very own product strains.
Wyn Beauty will debut with over 685 Ulta shops throughout the US, adopted by a worldwide rollout over the next 12 months, together with India, mentioned Darpan Sanghvi, founder, The Good Glamm Group, which sells MyGlamm, The Moms Co., Sirona, Organic Harvest and St. Botanica manufacturers in India.
However, the corporate didn’t disclose the shareholding particulars. “The enterprise falls below a US-based entity with Good Glamm and Williams as shareholders,” Sanghvi mentioned. The group is planning for a inventory market itemizing in FY26.
Wyn Beauty will provide a spread of merchandise for the face, lips and eyes, with costs starting from $20 to $30. Its choices embody matte lipsticks, concealers, mascara, and eye pencils.
“Throughout my profession, I used to be at all times trying to find make-up that seemed good after hours on the courtroom, mixing merchandise myself and creating my very own formulation whereas touring the world,” Williams mentioned.
“As I developed and remained lively each on and off the courtroom, I wanted merchandise I may apply at 7am earlier than a full day of conferences, spending time with my children, making time for the issues I like and nonetheless look good on the finish of the day,” she added.
Willams can be a co-founder of Will Perform, a topical ache reduction and physique care brand launched in 2022. In April 2023, she based multimedia firm Nine Two Six Productions.
The attract of celeb beauty manufacturers continues to captivate shoppers worldwide. With their inclusive product choices, Kylie Cosmetics and Honest Beauty by Alba, alongside Rihanna’s Fenty Beauty and Gomez’s Rare Beauty, have gained in reputation.
According to a January 2024 report by market researcher NIQ, in 2023 alone, the mixed gross sales of 43 celeb beauty manufacturers soared previous the $1 billion mark. In the 52 weeks by means of November 2023, these manufacturers amassed $1.1 billon in gross sales, underscoring their meteoric rise.
In reality, celeb beauty manufacturers outpaced the broader beauty class, rising 57.8%, in comparison with the business’s 11.1% progress through the interval into account, NIQ mentioned.
Good Glamm has invested round ₹250 crore over the previous three years for its worldwide enlargement, together with its partnership with Williams. “We anticipate the worldwide enterprise will account for 25-35% of our complete group revenues by the tip of subsequent yr. This deal with worldwide enlargement is pivotal as we put together for our IPO in October 2025.”
“This enlargement is a key issue that can add important curiosity for our IPO. While India is anticipated to expertise sturdy progress, the US market presents a considerably larger margin profile. By leveraging a worldwide portfolio, our complete addressable market (TAM) turns into limitless,” Sanghvi mentioned on the sidelines of the launch occasion.
Williams boasts the document for probably the most Grand Slam singles titles within the Open Era, clinching a formidable 23 victories. Besides, she attained a Career Golden Slam in each singles and doubles, establishing herself as one of many best tennis gamers of all time.
Founded by Sanghvi, Priyanka Gill and Naiyya Saggi, Good Glamm operates throughout a number of verticals. The Good Brands Co. includes beauty and private care, whereas The Good Media Co. owns POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India. Good Creator Co. serves as an influencer platform, alongside The Good Community. Sirona and child care brand Mom’s are already current within the Middle East, and in choose markets in North Africa.
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Published: 04 Apr 2024, 05:05 AM IST
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