Professional Beauty London 2024: the highlights

The magnificence and spa trade got here collectively for Professional Beauty London on March 3–4 for 2 days of creating connections, assembly the greatest suppliers in the market, studying from unimaginable audio system and celebrating prime expertise at the awards and competitions.
20,116 guests flocked to ExCeL, together with worldwide spa administrators, salon house owners, home-based magnificence therapists, nail techs, lash artists, MUAs and extra.   More than 300 manufacturers have been there to indicate off their newest improvements, reveal their therapies and meet professionals in particular person.
All sectors of the market have been represented, together with spa, skincare, medical aesthetics, nails, lashes, brows, make-up, software program and extra.  
Exhibitors have been delighted to see the trade prove in power for the present. 3D Aesthetics managing director Roy Cowley mentioned, “all the main gamers are right here, none of the massive exhibitors are lacking. Everyone appears to return to this present so it is good for all of us.” He added, “We come again to Professional Beauty London yearly as a result of it is the greatest present of the yr. It is a superb place to showcase one thing new as they’ve at all times have an enormous viewers.” Debbie Merdjan, chief government of skincare model Thalgo UK, described the present as “unbelievable”, including, “The high quality of the prospects coming has been actually superb. The present provides us a possibility not simply to fulfill them on the stands but additionally to construct a relationship with these prospects.” First-time exhibitor Dee Sudra, proprietor and founding father of Aesthetics Solutions, agreed the present was an awesome place to make connections. “We’ve met new start-ups and shoppers with current clinics that need to improve their units – the present has generated us a variety of leads,” she mentioned. “Being nose to nose with prospects is at all times good. It’s a great method for purchasers to see your model, meet you in particular person and play with the units. It’s nice getting a leaflet through electronic mail, however there’s nothing like in-person occasions.” Visitors agreed the present was the very best place to fulfill suppliers and different salon house owners to make connections. “You’ve obtained all the main magnificence suppliers right here, together with all the little ones as effectively, so it is an effective way of seeing what’s on the market inside the magnificence trade,” commented Anita Stubbings, director of Body Matters salon in Buckingham.  “It’s superb for exchanging concepts too – particularly if you happen to’re in one among the lounges and also you get chatting to like-minded salon house owners and their groups – it is only a excellent place to attach with like-minded individuals.” The present additionally featured a variety of conferences together with the International Manufacturers and Distributors Forum and the World Spa & Wellness Convention.  Delegate John Nielsen, basic supervisor, Hotels and Hospitality, Five Elements Retreat in Bali, mentioned, “It’s necessary for us to make it to the occasion as a result of it is about connecting with individuals and exchanging enterprise concepts. People come to you and search trusted recommendation and vice versa.  “I’ve met individuals I’ve by no means met earlier than, so there are many new individuals coming in, and recognising what is going on on in the world of wellness.”
Visitors have been additionally capable of attend round-table dialogue session at the Beauty Roundup, get recommendation at the new Careers Hub and hone their expertise with a spread of hands-on workshops.
There was additionally an enormous programme of talks and demos throughout three training classes throughout three free dwell phases: Business & Digital Skills, Skin & Advanced Treatments, and Trends & Techniques.
Speakers included pores and skin influencers Alicia Lartey and The Skin Priest, Pinterest’s Tom Spratt, multi-site salon house owners Kerri-Ann Angus and Karen Thompson, and enterprise coaches Lisa Gallagher and Jo Tompkins.
The present additionally hosted PB’s Nail Competition, in affiliation with the Federation of Nail Professionals, with nail techs and college students competing, in addition to the Make-up Competition, in affiliation with Lan Nguyen-Grealis and Emma Rutherford, the place MUAs competed.
On the Sunday evening of the occasion, winners of the Professional Beauty Awards and the World Spa & Wellness Awards winners have been introduced at a black-tie occasion at The Brewery in London.
Commenting on the success of this yr’s present, Professional Beauty Group’s managing director Mark Moloney mentioned, “With all the ups and downs in the financial system, this years present gave the trade a a lot wanted enhance. There was an actual constructive feeling in the air at ExCel over the weekend.
He added, “It was good seeing so many salon house owners connecting with exhibitors and catching-up with their skilled pals. Importantly, each sector of the present did effectively; from the spa and skincare manufacturers, aesthetic devises to salon favourites corresponding to waxing and nails there was some critical enterprise carried out on the stands.”
Professional Beauty London 2025 will happen on March 2–3, 2025, at ExCeL London. Register your curiosity for Professional Beauty London 2025 right here.
And if you happen to can’t wait a complete yr to reconnect with the trade in particular person, come alongside to our new present Professional Beauty & Hair Glasgow on June 9–10, Professional Beauty North on September 29–30, and Salon Beauty on October 13–14.

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