Dwayne ‘The Rock’ Johnson is making his beauty debut with a brand new skin care model.
Papatui, which has the tagline ‘Take Better Care’, is a males’s targeted private care model that includes a variety of physique, hair and tattoo care merchandise.
The model is offered at the moment by way of papatui.com, and can launch into Target shops within the US on 10 March.
“With Papatui, wanting higher and feeling higher comes naturally,” an outline on the model’s web site reads.
“We formulate merchandise that assist guys really feel good for themselves and the individuals who depend on them.”
Products embody the Hydrating Facial Cleanser, which has been designed to cleanse skin whereas sustaining its hydration.
Salicylic acid and vitamin B3 characteristic within the formulation, which work to take away lifeless skin cells and assist retain moisture.
A Nourishing Shampoo + Conditioner additionally options within the assortment, which makes use of coconut and monoi to scrub hair and preserve it nourished.
The model has created the Enhancing Tattoo Stick, formulated to rejuvenate, brighten and defend ink.
It claims the components can increase contrasts whereas pure oils moisturise the skin.
Papatui has additionally created a scheme which donates physique care and bathe care merchandise to at-risk or much less privileged youth teams.
“There is energy within the confidence younger folks get from smelling good and taking care of themselves,” the model mentioned.
“Confidence is vital within the teenage years. Having entry to high quality physique care merchandise is necessary.”
Papatui shouldn’t be Johnson’s first model endeavour, having launched a profitable garments vary in partnership with sportswear firm Under Armour.
Released in 2016, the Project Rock assortment included a health club bag, t-shirts, sneakers and different attire.
The former wrestler turned actor and businessman additionally launched Teremana Tequila in 2020.
The ultra-premium alcohol model is alleged to be valued at an estimated US$3.5bn.
Johnson is greatest identified for his appearing profession, and has starred in movies resembling Jumanji, Black Adam and the Fast and Furious sequence.
https://cosmeticsbusiness.com/dwayne-johnson-s-debut-skin-care-line-wrestles-its
