Cosmetics Business reveals the top 5 skin care trends of 2024 in new report

Cosmetics Business reveals the top 5 skin care trends of 2024 in new report

This article was initially printed in the Skin Care Trend Report. Receive your copy right here

No magnificence class will get magnificence shoppers’ pulses racing fairly like skin care.

Whether it’s the discovery of a scorching challenger model, or a extremely anticipated breakthrough from a protracted established chief, the client urge for food for skin care is rising more and more voracious – from the very youngest by means of to older generations.

The proof is in the information. With a world market worth hitting $160bn in 2023, skin care gross sales are scorching.

Across Europe, gross sales shot up by 10% in worth phrases and 9% in items final 12 months, in response to Circana, with toners and clarifiers, lip remedies, serums and physique care in explicit over-indexing versus the class common.

The UK particularly noticed status skin care develop by 16% in worth and 22% in items, whereas in the US, status and mass skin care grew by 16% and 11% respectively.

Although inflation has impacted client spending energy in some areas, what is obvious is that the common client is keen to speculate in skin care merchandise throughout most value factors, “so long as it’s justified by efficacy and confirmed outcomes,” says (*5*)’s Senior Research Analyst Connor Spicer.

This is an element that has shifted the skin care panorama considerably.

“Established manufacturers which haven’t responded to the evolving UK client proceed to see their market share erode at the expense of dermatological manufacturers, reminiscent of CeraVe, which resonate strongly with shoppers in search of outcomes and efficacy amid excessive inflation,” says Spicer.

Mid-range manufacturers like The Ordinary and The Inkey List are additionally driving progress inside the status market, providing vastly well-liked merchandise at a lot cheaper price factors.

Circana notes that The Ordinary is now the primary model in phrases of unit gross sales in Europe.

But amid the rising competitors from newer gamers, some established mid-range manufacturers like No7 have additionally turn into extra modern, and are specializing in ingredient-led launches.

TikTok virality continues to affect the assortment of skin care in bodily retailers too.

Viral US skin care model Bubble – which racked up 49 million views of #bubbleskincare on TikTok in 2023 – launched in the UK in December at Boots’ new Battersea Power Station retailer and on, promoting one product each minute inside the first month.

Brand progress inside skin care can be being achieved by means of methods together with model repositioning and enhancing accessibility: Elemis, for instance, recorded 19% progress in the UK in 2023 in response to Kantar.

But skin care is a jar full to the brim with trends, and right here, Cosmetics Business opens the lid on 5 which can be shaping the class in 2024.


Trends will likely be revealed in element all through March completely to subscribers, so do not miss out and subscribe.


Trend 1: The nice peptide revival

“Peptides are the buzzword of the 12 months,” acknowledged board-certified dermatologist Dr Lindsay Zubritsky at Clinique’s newest launch occasion.

And judging by the extent of innovation specializing in their vast ranging advantages, it appears the whole skin care trade would agree.

But whereas peptides are taking skin care by storm, it isn’t for the first time.

Peptides exploded onto the skin care scene in the early 2000s when Matrixyl 3000 and Argireline launched, actives that turned broadly utilized by manufacturers throughout the board from Olay to Chanel.

This development explores why is there a renewed buzz round these restorative substances.

Trend 2: Gen Alpha: skin care’s greatest alternative

Gen Z should still dominate mainstay magnificence, however it’s Gen Alpha that has stolen the limelight in latest months.

From the studies of 10-year-olds having a multi-step Drunk Elephant routine, to the ‘Sephora children’ development, and concern of an anti-ageing craze amongst this youngest cohort, Gen Alpha’s magnificence trade debut has not been a constructive one.

But whereas their excessive ardour for skin care and luxurious millennial manufacturers has been met with a way of astonishment, Gen A’s hyper-engagement in the class is definitely not so shocking.

With the oldest of this cohort now 14, this can be a era that has fixed entry to data and affect.

But schooling about skin well being is sorely wanted when chatting with younger shoppers, as is the have to sort out the broader anti-ageing narrative inside magnificence. Can manufacturers step up?

Trend 3: Silicone patches

They’re non-invasive, reusable, they usually promise to easy and hydrate the skin: no surprise silicone patches have gone viral.

Silicone patches and masks, that are produced from medical-grade silicone and are worn for a specified interval of time or in a single day to lock in moisture and maintain the skin below the masks taut, are not any new invention, however they’ve benefited from a latest surge in consideration on social media as a Botox various.

On TikTok, #siliconepatches has 141.8m views, whereas silicone patch manufacturers together with SiO Beauty and Wrinkles Schminkles have additionally seen social media posts go viral.

This development explores the potential that silicone patches have inside the wider skin care panorama.

Trend 4: Seaweed

Maintaining a wholesome skin barrier stays one of the greatest trends in skin care in 2024, with manufacturers devoting new improvements to repairing and restoring compromised skin.

So it’s little surprise that seaweed, with its myriad of therapeutic and anti inflammatory advantages, is shifting additional into the highlight as a buzzy ingredient.

Seaweed is about for a recent wave of improvement as analysis uncovers extra about its secrets and techniques in skin barrier restore and safety.

Trend 5: Year-round sunscreen

Wear sunscreen each day, together with in winter and even indoors.

It’s deemed the most vital skin care step by dermatologists and aesthetic clinicians, manufacturers and journalists, and messaging round year-round sunscreen use is simply rising louder in 2024.

Yet, for the most half, manufacturers and dermatologists have a tough time convincing folks, notably in the UK, that they should apply sunscreen throughout the winter months, when many really feel it’s pointless.

In truth, the present recommendation from the World Health Organisation and another main well being businesses and specialists, agrees with them.

This article explores the trade’s division over year-round sunscreen use as a should or a fable.


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