Paris is blooming with new magnificence retail ideas, particularly monobrand perfume boutiques on Saint-Honoré.
A confluence of elements has contributed to worldwide manufacturers resembling Officina Profumo-Farmaceutica di Santa Maria Novella, Nishane and Molinard converging there, not removed from the likes of Ex Nihilo and Serge Lutens.
“Beauty remains to be a very fast-growing class, so there’s loads of curiosity in bodily enlargement,” stated Neil Saunders, managing director and retail analyst at knowledge intelligence agency GlobalData Retail. “At the identical time, the market may be very crowded with a lot of manufacturers vying for buyer spend, [therefore] many magnificence homes wish to join extra immediately with clients by means of their very own shops and ideas.
“Many of these are about showcasing merchandise and deepening loyalty, in addition to setting a tone for the model,” he continued. “Beauty is about shopping for merchandise, however on the premium finish of the market it’s also about expertise — one thing that may be delivered by means of a retailer.”
Jody Israelsky, principal at Think New Retail, added: “These magnificence manufacturers are all reasonably priced luxurious — in comparison with excessive vogue or jewellery, and simply transportable and accessible to [visitors] — and are finding in high-trafficked vacationer [zones]. Rents are excessive in these areas, however small areas nonetheless can pencil out for small retail codecs.”
Here are some new magnificence boutiques within the City of Light:
Nishane
Nishane Paris is the Istanbul-based area of interest fragrance model’s first outpost exterior Turkey.
Mert Guzel and Murat Katran, Nishane’s founders, have been fascinated by Istanbul’s multicultural side and wished to replicate that of their fragrances, which have been created by perfumers resembling Cécile Zarokian, Jorge Lee, Chris Maurice and Cara Sylvain. The first assortment, with 16 extraits de parfum, got here out in 2015, and was meant to channel the chaotic feeling of the Turkish metropolis. Others adopted, and at present the model counts altogether 31 genderless scents, in addition to candles and hair perfumes. Nishane is current in additional than 120 nations. The 1,455-square-foot boutique has Marmoleum cocoa flooring and partitions with handmade Zellige tiles.
Nishane, 266 Rue Saint-Honoré, 75001
Molinard
Molinard has opened the doorways of its second Paris boutique, on Rue Saint-Honoré, after an outpost on Rue Bonaparte. The new 540-square-meter location is split into two components. One is for promoting perfume, then the basement is the place round 20 customers may be initiated into the artwork of perfume-making.
“We supply the chance for folks to come back and uncover the career of perfumer, by mixing essences and studying how a fragrance is structured with high, coronary heart and base notes, throughout an hour and a half,” defined Célia Lerouge-Bénard, chief government officer of Molinard, which was launched 175 years in the past and has been in her household for 5 generations. She is the primary girl to run it.
Lerouge-Bénard refers to Molinard’s shops as “assembly locations.” “It’s the place we share, uncover, sit, speak, strive, change, let ourselves be transported — and really feel alive,” she stated.
This new boutique is a combine of picket flooring and stone partitions, with copper tubes forming shelving and nodding to the home’s Grasse, France-based savoir-faire, in addition to its signature shade purple.
Molinard, 270 Rue Saint-Honoré, 75001
BDK Parfums
French area of interest perfume model BDK simply opened the doorways of its debut freestanding boutique, on Rue Saint-Honoré. The three-floor, 645-square-foot retailer was designed to really feel like a residing house and comes lined with mineral supplies, resembling Burgundy stone and travertine.
On the bottom flooring’s wall is shelving to showcase BDK’s creations like an olfactive library. Lining which might be the home’s 4 perfume collections: Parisienne, Matières, Azur and Exclusifs, with 20 perfumes altogether, together with 312 Saint-Honoré, a fragrance made for the boutique’s opening. There are additionally the Les Nocturnes candle assortment, hair perfumes and laundry “waters.”
Up one flight, on the mezzanine, is the place folks can uncover uncooked supplies that BDK makes use of in its fragrances. One flooring above that’s a small lounge for attempting on scents.
David Benedek, who launched the model in June 2016, all the time knew he needed his personal retail house. This one shouldn’t be removed from the boutique promoting high-end perfumes and luxurious merchandise to vacationers that his grandparents arrange on the nook of Rue Royale and Rue Saint-Honoré in 1959. Today BDK is bought in 500 factors of sale in France and overseas.
BDK Parfums, 312 Rue Saint-Honoré, 75001
Officina Profumo-Farmaceutica di Santa Maria Novella
Historic Florentine apothecary Officina Profumo-Farmaceutica di Santa Maria Novella has opened its first wholly owned retail location in Paris, on Rue Saint-Honoré. Step into the 860-square-foot store and it’s like being transported to its birthplace on Florence’s Via de Scala.
Elements resembling marble flooring, hand-made wood furniture and archival apothecary bottles come from Italy, giving an old-world appeal. Stocked listed here are the model’s face and physique care, and private and residential fragrances. These embrace Acqua Della Regina, Santa Maria Novella’s oldest fragrance, created for Catherine de’ Medici’s wedding ceremony in 1533, and at present’s bestselling Melograno perfume. Soap, hair care, liquors and terracotta jars are among the many supply mixing previous and new, together with a show of the model’s vintage bottles.
Considered a gem of the Italian magnificence business and one of the oldest pharmaceutical laboratories on this planet, the corporate was based by Dominican friars after they arrived in Florence in 1221 and settled within the Santa Maria Novella location, cultivating herbs to arrange medicines for his or her monastery’s infirmary. It formally launched as a business exercise in 1612.
Officina Profumo-Farmaceutica di Santa Maria Novella, 318 Rue Saint-Honoré, 75001
Parfums de Marly
Parfums de Marly, which with Initio Parfums was acquired by Advent International in June 2022, has been securing and growing its luxurious positioning, model fairness and aesthetics, based on Julien Sausset, their CEO. “One of the concrete outcomes of that is additionally an elevated funding on retail and opening boutiques,” he stated.
Parfums de Marly’s Paris boutique has had a symbolic improve, shifting from Rue Cambon to across the nook on Rue Saint-Honoré, based on Sausset. “We thought the time had come for us to have a super-premium handle in Paris,” he stated. The location measures about 485 sq. ft and embodies the model’s new-look retail idea. “It’s a pure evolution to an all the time chicer luxurious atmosphere, which is a little much less chateau and a little bit extra condo,” stated Sausset.
He described the boutique additionally as having trendy and classical touches, pointing to the parquet Versailles and molding. This retailer was the primary in a sequence of 5 to open with the brand new decor late final yr, together with in Shanghai and Beijing. Parfums de Marly now has 10 boutiques, whereas plans name for it to have about 30 inside three to 4 years.
Parfums de Marly, 326 Rue Saint-Honoré, 75001
Marc-Antoine Barrois
Marc-Antoine Barrois comes full circle along with his new flagship on Rue du Faubourg Saint-Honoré. That’s the place he started his couture profession 20 years in the past, alongside Dominique Sirop, Jean Paul Gaultier at Hermès, Giambattista Valli and Jean-Claude Jitrois. Today, the situation serves as dwelling to his whole universe, with perfume, couture for women and men, ready-to-wear white shirts, jewellery and equipment.
“The concept is recenter every little thing across the couture,” defined architect and artist Antoine Bouillot, who helped create the house, utilizing concrete and maple sugar-coated glass. The foremost ornamental theme right here is mirrors, which on the bottom flooring crystalize into a monumental wall sculpture made with 85 mirrors by avenue artist Le Diamantaire.
Barrois’ perfume assortment, which incorporates 5 scents (three perfumes and two extracts), resembling B683 and Ganymede, are displayed on bespoke carved picket stands on the bottom flooring measuring about 215 sq. ft. The couture showroom downstairs is about thrice bigger, and an atelier upstairs spans virtually 1,080 sq. ft.
Barrois has two different boutiques promoting simply fragrance, for which he collaborated with Quentin Bisch — in Paris’ Galerie Véro-Dodat passageway and in London’s Piccadilly neighborhood. A candle was made particularly for every location.
Marc-Antoine Barrois, 14 Rue du Faubourg Saint-Honoré, 75008
Rituals’ Mind Oasis
Rituals opened its first Mind Oasis in France, on the Avenue des Champs-Élysées, meant to be a haven of psychological rest. Here, vibrations, scents, sounds and lightweight are used to recharge folks’s our bodies and minds. Those are utilized in two completely different well-being experiences, which meld ancestral and modern respiratory methods, brainwave stimulation and hydromassage.
The floor flooring has a 2,150-square-foot promoting house, then upstairs is the virtually 3,230-square-foot remedy space, with six cocoons with a “zero gravity” chair for psychological rest, due to respiratory workout routines, 4D sound stimulations and haptic vibrations. A 30-minute session is 29.50 euros, whereas a 55-minute session goes for 44.50 euros.
There are additionally 9 hydromassage mattresses to assist battle stress with round therapeutic massage actions. This remedy entails phototherapy, for its optimistic impression on pores and skin, nature sounds and a scent with lavender and cedarwood, as properly. The 20-minute session is nineteen.90 euros, with a further 15 euros for a psychological rest session add-on.
The Mind Oasis pop-up will run by means of yearend, based on Sandrine Mignaux, director of Rituals France, who stated Rituals has been extraordinarily pleased with the situation, which is meant to indicate and talk the model’s philosophy.
Rituals’ Mind Oasis, 33 Avenue des Champs-Élysées, 75008
L’Atelier Parfum
L’Atelier Parfum, positioned as an accessible and ecologically accountable excessive perfume model, was launched by Masha Russac and Mikolaj Pietrzac in 2020. Its first personal, 540-square-foot freestanding boutique, supposed to be a “gallery of olfactive feelings,” opened within the Marais. The retailer’s streamlined, trendy decor is punctuated with artwork.
L’Atelier Parfum has 16 fragrances divided into three collections. “The foremost entry level to the model is the emotional hyperlink,” stated Pietrzac.
“Opus 1 is like a rainbow of colours,” stated Russac, of the primary assortment, with tons of flowery notes. “With Opus 2, we’re going to the Orient.” One valuable ingredient, resembling leather-based or incense, is highlighted in every of these scents, and packaging is available in deeper hues. Opus 3 evokes nature, with a natural-colored palette. (Think Tuscany.)
“It’s tremendous simple and really intuitive,” stated Pietrzac, of the gathering now bought in additional than 25 nations by means of greater than 400 gross sales factors. An AI-powered digital expertise to be used in-store and on-line susses out folks’s emotion to assist with scent alternative.
L’Atelier Parfums’ clear, long-lasting scents containing 90 p.c to 95 p.c pure elements are produced by Robertet. Their packaging is eco-sustainable, together with picket bottle caps.
L’Atelier Parfum, 12 Rue de Sévigné, 75004
Granado
Granado’s Marais boutique has gotten a makeover, together with giving perfumes middle stage. “More than half of our gross sales are from fragrances,” defined Sissi Freeman, advertising and marketing and gross sales director on the Brazilian model. The retailer idea was reworked into a perfumery, whereas up to now it was a hybrid perfumery-apothecary.
“We showcase elements that discuss Brazil,” she stated. “It’s very colourful and vibrant.” The retailer’s wallpaper options XXL multihued flowers, whereas the black-and-white tiled flooring nods to the Copacabana Beach, with a modern twist.
“We don’t wish to simply be a heritage model,” stated Freeman. “It’s this combine and match of what we [do] greatest.”
Other bestsellers for Granado in Europe embrace its dwelling assortment’s candles and diffusers.
A store with this format opened in Lisbon in 2022 and it was a enormous success, stated Freeman, including all of Granado’s outlets are being renovated with its look now. During 2024, two new boutiques are to open within the U.S., together with the lately debuted location in New York, and 4 in Europe.
Granado, 11 Rue des Francs Bourgeois, 75004
https://wwd.com/beauty-industry-news/beauty-features/new-beauty-retail-concepts-paris-1236194731/