When you stroll into any make-up retailer, many of the product promoting is Gen Z-coded, with adverts displaying flawless-faced fashions in their mid to late 20s. As make-up customers get youthful, it may possibly change into more and more difficult for ladies above 35 to seek out make-up merchandise that cowl blemishes whereas additionally benefiting their pores and skin.
Two native mothers determined to take issues into their very own fingers and formulate a skincare model that prioritizes your pores and skin’s well-being whereas supplying you with the “no-makeup” make-up look. EpicLight Beauty affords middle-aged ladies a brand new strategy to skincare, kicking conventional magnificence requirements to the facet by providing make-up merchandise with anti-aging properties. The model presently affords three make-up merchandise which are obtainable on-line and in Dr. Anetta Reszko’s workplace in Rye.
Photo courtesy of EpicLight Beauty.
Longtime mates Saima Rathor and Patricia Gallardo met 15 years in the past exterior of their kids’s preschool and initially bonded over the choice to take a step away from their bustling careers. Gallardo, who has a background in product growth for beauty manufacturers, and Rathor, who labored in funding banking, had one overwhelming shared curiosity – magnificence merchandise. Once their youngsters received older, the mothers took a leap of religion by beginning a magnificence enterprise. The model started taking form in 2020, proper earlier than the COVID-19 pandemic, and their first product launched in October 2022.
Saima Rathor and Patricia Gallardo.
“Our age group in explicit wasn’t being acknowledged in the sweetness trade. It at all times gears in the direction of the kids to 20-year-olds,” says Gallardo.
As the duo started nearing 40 (what some would name middle-aged), they got down to flip the swap on magnificence norms for ladies by crafting a model that aids the pores and skin in its getting old course of. Each product is made with high-grade lively components that you’d discover in high-end skincare and with out any toxins.
“We knew that the make-up merchandise we needed to make use of, we additionally needed to learn our pores and skin as a result of our pores and skin is altering as nicely,” says Rathor.
The three merchandise obtainable are the Never Settle Radiant Cheek & Lip Blush, Lip Flip Treatment, and Plump & Blush Radiant Duo. The light-weight blush hydrates and plumps the pores and skin with hyaluronic acid, avocado oil, and sea fennel extract. The lip flip provides your lips a pleasant plump with out irritation, whereas serving to to remove wrinkles over time. While every merchandise earns a noteworthy addition to your easy day-to-day make-up routine, they will additionally play a vital function in your pores and skin’s longevity.
Blush.
“One of the primary indicators of getting old is you lose colour in your cheeks and your cheeks start to sag, and your lips change into thinner and wrinkled,” notes Gallardo.
With this in thoughts, Rathor and Gallardo created their merchandise to deal with the problems ladies have with getting old in hopes of sparking dialog and providing an answer. Women in the group have rallied behind them by buying their merchandise, giving optimistic suggestions, and attending an occasion they held final spring known as “Hot Flash.” They invited an area physician from Rye, esthetician Jennifer Adell, and famend make-up artist Erica Taylor to the panel to debate the modifications in ladies’s our bodies each mentally and bodily.
“All the ladies have been simply so completely happy to speak a few topic that doesn’t actually get spoken about. They embraced this new pattern to speak concerning the modifications in your physique and pores and skin,” acknowledges Gallardo.
Through the facility of make-up and self-care, Gallardo and Rathor are capturing the essence of group of middle-aged ladies with a portion of their proceeds going to the Society of Women’s Health. Additionally, their Never Settle Radiant Cheek & Lip Blush was featured in the Grammys giftbag and will probably be in the Oscars reward luggage this March. The continued recognition and help are solidifying their progress, which they hope to amplify with further occasions and extra merchandise.
Learn extra about EpicLight Beauty right here.
Photo courtesy of EpicLight Beauty.
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