5 of the most exciting emerging British beauty brands you should know

The model founders shall be interviewed by this yr’s judging panel: The Red Tree, SFC Capital, and Freeths, for the probability to obtain as much as £250,000 fairness funding and a year-long strategic partnership.

“The Beauty Accelerator is a testomony to the nice innovation in the beauty sector, showcasing distinctive winners in the previous like Fussy, Faace or Cutbox. We’ve been impressed by the high quality of the finalists with sturdy founding groups and business acumen. All the greatest to the fortunate finalists!” Stephen Page, CEO of SFC Capital

‘Not solely do now we have a incredible set of finalists this yr, we needed to make some extremely troublesome selections to succeed in this stage. The calibre this yr was distinctive and it’ll undoubtedly be a aggressive ultimate’ Fiona Glen, Director of Projects at The Red Tree

“It has been fascinating studying the inspiring pitch paperwork and studying about the innovation and future developments in the trade that are being pioneered by these exciting start-ups. The calibre of the finalists has been actually spectacular and will probably be very troublesome to decide on a winner as they’re such a robust bunch of finalists. I want all the finalists success in the future.” Rebecca Howlett, Partner at Freeths

Introducing our finalists, 5 of the most exciting emerging British beauty brands you should know


Inspired by the idea of blow-dry bars, Beam takes the single-service beauty provide to the make-up trade. (*5*) entry to top-tier skilled make-up artists, Beam affords three key companies, The Beams: merely getting your make-up performed, The Discovers: study methods and ideas, and eventually, The Observ Skin Analysis. The service goals to personalise the typical division retailer makeover, offering entry to a range of fashionable, make-up artist-approved brands, tailoring to pores and skin sort in an reasonably priced and time-saving method.

My Skin Feels

Born in Brighton, My Skin Feels is a pure skincare model harnessing a singular mix of fermented, upcycled by-products of tomato ketchup, olive oil, breakfast oats, and orange juice. Having labored in the beauty trade for over 10 years, founder Danielle Close has gone the further mile in phrases of sustainability, from the elements to native manufacturing and a proprietary waste-saving outer field. The model is making a distinction by altering mindsets on ‘what waste is’, and constructing a aware neighborhood with merchandise that make actual modifications to your pores and skin.


Translated as ‘to be invited’, Convié is a community-first beauty model utilizing a gamified co-creation mannequin to incentivise client participation in each stage of the product improvement course of. Moving past the typical loyalty-scheme strategy, the model leverages Web3 to supply tokens for participation in model experiences. Placing the energy again into the fingers of their neighborhood, Convié’s strategy challenges the wasteful established order, taking time to know true buyer wants and producing product in an intentional, efficient method.

Palm & Pine

Palm & Pine is the skincare ritual for the on a regular basis athlete. With two pure, vegan proprietary SPF formulations the model affords a year-round answer for earlier than, throughout and after sport. In 100% plastic-free packaging, the product listens to frequent ache factors discovered by athletes from making certain no stinging eyes to considerate product codecs. Relevant for summer season and winter athletes, the model combines high quality product with premium aesthetic.


Built upon dialog, Calling is a beauty model addressing the wants of actual girls. In a market saturated by macro voices (celebrities, influencers) Calling brings to the fore the voices of on a regular basis moms and sisters, listening and responding to their true ache factors and passions. The model prioritises inclusivity past advertising and marketing, aiming to handle the actual points confronted by girls in purchasing for beauty, and offering clear, purposeful and community-driven beauty.


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