The Body Shop, the pioneering British-born moral beauty brand declares a big milestone: it has turn into the world’s first global beauty brand* to attain 100% vegan product formulations throughout all ranges together with skincare, physique care, haircare, make-up and perfume. The total product formulations portfolio has been licensed by the Vegan Society**. The trailblazing beauty retailer has achieved the bold goal it set itself in 2021, when 60% of its merchandise already carried the Vegan Society trademark.
Globally, the vegan cosmetics trade is predicted to develop with 6.31% compound annual progress price between 2023-28 and attain $24 billion by 20281. In nations like India, there’s a rising demand for vegan cosmetics on account of elevated consciousness of animal abuse. The Vegan Society represents the global gold customary in vegan certification throughout a number of industries, offering a trusted trademark for The Body Shop merchandise. The certification course of is extraordinarily thorough, with a meticulous evaluation of each provider and producer of uncooked supplies inside the product catalogue. For The Body Shop, this meant over 4000 elements needed to be validated for over 1000 merchandise to hold the stamp.
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, feedback: “Achieving 100% of our merchandise formulations being vegan has been an enormous challenge for The Body Shop. This dedication displays our deep understanding of the rising significance of vegan beauty for our prospects, particularly in India. Now, greater than ever, procuring at The Body Shop means being a part of a motion in direction of a extra sustainable imaginative and prescient of beauty.”
The Body Shop was additionally the first beauty retailer to marketing campaign towards animal testing in cosmetics in 1989, with a elementary perception that animals shouldn’t be harmed within the pursuit of beauty. While the battle continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a totally vegan product vary is the following milestone in cruelty-free beauty.
https://www.adgully.com/the-body-shop-becomes-first-global-beauty-brand-with-100-vegan-product-140614.html
