Ilia Beauty Adds Face Milk To Skincare Collection

Ilia Beauty’s newest skincare innovation is The Base Face Milk. The model celebrated its third anniversary in 2023.
 
Ingredients embrace: Hyaluronic Acid, a Barrier Renewal Complex, Microalgae Extract, Prickly Pear Flower Extract, Allantoin and Plant-Based Squalane.
 
Building on the success of Ilia’s current skincare launches—the sought-after Bright Start Activated Eye Cream, which has offered out thrice for the reason that launch; and The Cleanse Soft Foaming Cleanser—the model continues to push the boundaries within the skincare class with pragmatic and efficient merchandise, mentioned its founder Sasha Plavsic. “As we enter 2024, the skincare panorama continues to get increasingly crowded. Consumers really feel overwhelmed by difficult, multi-step routines and an countless barrage of product choices. Guided by a skincare-first method, the shopper craves simplicity and ease in her magnificence ritual—with out sacrificing clear and efficient elements, Plavsic mentioned.For extra on skincare, look right here. 

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