Which Brands Made It Into Sephora 2024 Accelerate Program – WWD

Sephora has revealed the eight founders chosen for its 2024 Accelerate program.

The incubator program, which is in its ninth yr and has centered on founders of colour since 2020 as a part of Sephora‘s 15 Percent Pledge dedication, encompasses a six-month curriculum providing mentorship, merchandising help and relationship-building alternatives for members, who will probably launch their manufacturers at Sephora.

The program contains monetary readiness, assortment technique and social media advertising classes led by founders resembling Tatcha’s Vicky Tsai, Briogeo’s Nancy Twine and Tower 28’s Amy Liu.

“Accelerate continues to function a automobile for locating, cultivating and even launching these superb manufacturers that signify so lots of our shoppers and the world at this time, whereas offering significant help for rising manufacturers to proceed to succeed nicely past this system’s completion,” mentioned Kristin Odegaard, senior director of merchandising technique and enterprise growth at Sephora in an announcement, including {that a} record-high 800-plus functions had been obtained this yr.

The 2024 Sephora Accelerate cohort contains: Roz Samimi, founding father of acne-focused skincare model Banuskin; Hannah Diop, who based Issa Rae-backed textured hair care model Sienna Naturals; Yasmin Zeinab, who launched her French-inspired physique care model Abi Amé in 2021; influencer Diipa Buller-Khosla, founding father of Ayurvedic Indē Wild; Katini Yamaoka, founding father of facial oil model Katini Skin; Harlem Perfume Co. founder Teri Johnson; Denise Vai, founding father of soon-to-launch lip care model, Maed Beauty, and Quani Burnett, who launched textured hair care model Soft Rows.


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