Boots Adds Indie Beauty Brand Bubble To Retail Stores

Boots Adds Indie Beauty Brand Bubble To Retail Stores

With the approaching of 2024, Bubble Skincare has another excuse to interrupt out the bubbly.


The community-led magnificence upstart has introduced a partnership with Boots UK – marking one other retail enlargement for the three-year-old indie. 


The model debuted on the new beauty-only Boots at Battersea Power Station and on on Dec. 6 and can roll out into over 200 Boots shops nationwide from January 2024. 


“When deciding on a associate, Boots was a pure alternative given our shared mission and core values of accessibility and high-quality merchandise,” mentioned Bubble CEO and Founder Shai Eisenman. “We are excited to carry the model to our UK group’s favourite magnificence vacation spot and proceed to increase.”


Boots will carry 12 of Bubble’s merchandise that have been formulated by the model’s all-female staff of in-house chemists, in-store and on-line. The Boots assortment consists of: Bounce Back Balancing Toner Mist; Cloud Surf Water Cream Moisturizer; Come Clean Detoxifying Clay Mask; Day Dream Vitamin C + Niacinamide Tone and Texture Serum; Deep Dive AHA+PHA Exfoliating Mask; Float On Soothing Facial Oil; Fresh Start Gel Cleanser; Level Up Balancing Gel Moisturizer; Morning Rays Brightening Eye Cream; Over Night Hydrating Sleep Mask; Slam Dunk Hydrating Cream Moisturizer; and Super Clear Blemish Prevention Serum.

Ambassador Program

Bubble burst onto the scene three years in the past with enter from a group of greater than 10,000 shoppers and celebrities – plenty of them Gen Z-aged – who voiced what they needed in merchandise. Bubble’s plant-based, science-backed formulation deal with plenty of pores and skin considerations in younger individuals from zits to solar safety and dryness, housed in enjoyable, vibrant packaging at an inexpensive worth. 


The model’s ambassador program includes over 14,000 ambassadors from ages 12 to 60, together with over 2,000 members within the UK. While 82% of ambassadors polled mentioned they like to make their purchases in-store, the model continues to leverage social media platforms, specifically, TikTok to encourage purchases. In the previous three years, Bubble has bubbled over in reputation, increasing to hundreds of US brick-and-mortar shops and reaching almost 1.6 million TikTok followers.

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