2024’s top beauty and wellness trends to watch out for

What will the approaching yr carry us? Here are 2024’s top beauty and wellness trends to watch out for, as forecasted by Singapore’s main docs, picture makers and thought leaders.
It’s the yr of NeuroGlow
“With the lull of COVID lastly over, 2024 goes to be the yr of wholesome hustle with issues ramping up in all sectors, so it’s all about effectivity and sustaining one’s finest state to carry out beginning with preventative skincare—the spotlight substances I’m loving extra and extra are retinaldehyde, mushroom extracts (particularly sarcodon aspratus extract) and copper peptides,” predicts Dr Shauna Tan of The Covette Clinic.
Psychodermatology comes to the fore
“Incorporating psychological hygiene, way of life and pores and skin well being into every day routines as we work on the gut-brain-skin axis for wholesome pores and skin from inside out,” says Dr Shauna Tan of The Covette Clinic.
“The subsequent chapter of wellness might be mind-body beauty, the place psychological wellbeing and bodily look are interconnected,” shares Skininc founder, Sabrina Tan whose SABI+ AI app has deliberately merged wellness with beauty over the previous few years, launching a interval tracker that correlates pores and skin and temper together with your interval to “coach you to higher pores and skin and thoughts.”
“Wellness is a big class in itself, and in 2024, we’re going to begin seeing psychological wellness play an even bigger position as shoppers begin to prioritise its significance in each side of their lives. There’s no denying the mind-body connection; whenever you’re wholesome mentally, it advantages your pores and skin positively. Feeling good is the brand new wanting good.”
Preventative care and rehabilitation will rise
“In 2024 we’ll see large breakthroughs between the medical and health worlds. We are already seeing strikes throughout the health trade to mirror this, and in 2024 we’ll see an rising variety of conventional well being suppliers venturing into way of life medication. With a deal with preventive care and rehabilitation, health will play an important part in these supplier’s total method,” shares CEO Will Skinner of UFIT Singapore.
Bye, bye mermaid-esque locks. Hello, smooth and straight hairdos
“In 2024, we count on individuals to search flatter and straighter appears relatively than voluminous and wavy hairstyles. Having voluminous hairstyles was the previous development that we noticed individuals slowly transferring away from in 2023. We count on a closing shift in the direction of flatter types being seen as youthful and trendier,” clarify Jun Park and Jacob Kim, director’s of Jo:Hwa Hair & Living.
We’ll need extra customised wellness experiences
Kathy Gabriel, co-founder of Soma Haus shares: “Peoples’ understanding of wellness is transferring past rituals of bubble baths, natural teas and health exercises.
“At Soma Haus, we’ve seen extra shoppers who’re emotionally literate, body-aware and in search of out bespoke choices and customised packages reminiscent of Nervous System Assessments & Consultation and Guided Sweat & Freeze Programming which permits them to have the affect they want and extra.”
Hair and nail appears will get softer
The Viva Group’s CEO and founder, Vivian Twiss. “The Viva group is beginning to see an enormous demand for voluminous, face-framing hair and intricate layered cuts. The emphasis on rounded “U” shapes and seamless color blends by way of air balayages aligns with the present demand for natural-looking but refined types.
“Similarly,” Twiss provides, “the shift in nail trends in the direction of delicate pastels with super-thin chrome coatings, together with wealthy cherry colors paired with liquorice coatings and comfortable almond shapes, displays a choice for stylish and basic nail aesthetics.”

Trends might be powered by clients
“Big in ’24 in accordance to Kiki World:  is what’s powered by clients, not top down bought by manufacturers. Trends we’re seeing: 3D pigments, all that glitters, shines and modifications coloration IRL and on display screen—for face, physique and nails alongside continued demand for derm-grade skincare at dwelling,” Jana Bobosikova, founding father of Kiki World explains.


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