Ritika Jayaswal, Founder Nourish Mantra- sustainability initiative by the brand

Fueled by curiosity, self-introspection and a love for wellness, Ritika Jayaswal based Nourish Mantra in 2019. She is born and introduced up in a easy city in Central India in an industrial household. Her grandfather Shri Basant Lall Shaw Jayaswal is considered one of the key gamers of the industrial revolution in India and Ritika has at all times been influenced by his trajectory immensely. This is what evoked her love for client habits at a really nascent stage.

After finishing her schooling at Parsons School of Design in New York, Ritika delved into the style and wonder business there. Over time the fast-paced lifetime of New York took a toll on her and he or she began searching for methods to fight the fast shrill of on a regular basis life, she wanted stillness. Trading again to her roots and the Indian means of therapeutic, she began working towards Vipassana – a virtuous course of that trains the thoughts to apply zero interplay with any soul. The apply is normally continued for a couple of days and it includes full silence and solitude, giving the thoughts a transparent path to check creatively.
About the brand
Nourish Mantra is an Ayurveda-inspired pure skincare brand from India. The brand focuses on recreating historical skincare formulations for contemporary dwelling. Their merchandise vary from conventional Mud Masks to potent remedies like Rejuvenating Facial Oil. Their mantra is aware dwelling, with a connection of the physique, thoughts, and soul. Hence, along with taking a standard method and backing it up with fashionable science, their merchandise are constructed from efficient, protected, ethically sourced components and are 100% vegan.
About the sustainability initiative:
Nourish Mantra is one such brand that has taken possession of the adjustments wanted to be extra sustainable and planet-friendly. To begin off, the Ayurveda-inspired pure skincare brand was utilizing eco-friendly and ethically sourced components, creating toxin-free formulations, giving again to the neighborhood by completely different social packages. Now they’ve taken one other huge step in the direction of sustainability and launching an entire new Conscious Collection that may use planet-friendly packaging with aluminium, glass or post-consumer recycled plastic. The new sustainable packaging will assist customers recycle their product packaging as an alternative of letting it choke a landfill.
This is a big constructive step in the brand’s endeavour to scale back plastic waste. While the transition of the full line will take a while, Nourish Mantra’s Conscious Collection packaging is totally plastic impartial. Their plan is so as to add new merchandise on this assortment and ultimately be a brand with 100% plastic impartial packaging. This is being achieved in collaboration with Plastic Collective, the Australian social enterprise, with Nourish Mantra being the first Indian magnificence brand to be licensed by them. Started in 2017, the Plastic Neutral Credit System permits corporations to calculate their plastic footprint and cut back and offset it by buying Plastic Credits. These credit assist create employment inside distant and susceptible communities and generate funds for neighborhood social and well-being initiatives whereas cleansing the surrounding environments and ocean.
Product availability on the web site – www.nourishmantra.inThey are additionally obtainable on Nykaa, Amazon, Purplle, Tata Cliq, Vanity Vegan
Instagram – @nourishmantra

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