Mind-body beauty, AI and refined simplicity will probably be 2024’s key beauty trends, in response to a brand new report from market evaluation agency Mintel.
To uncover how these international trends are showing now and are prone to evolve within the subsequent 12 months, Cosmetics Business spoke with Mintel’s Director of Beauty & Personal Care, Andrew McDougall.
Here are Mintel’s predictions:
The mind-body pattern is changing into extra personalised
This pattern is all about mind-body beauty, and the interconnection of psychological wellbeing and bodily look – which isn’t essentially a brand new subject, however one that’s shifting in fascinating instructions.
“It is nearly like a revival or a rebirth of issues we spoke about 4 or 5 years in the past round adaptogens and temper enhancing extracts – issues like ashwagandha root or passionflower extract,” mentioned McDougall.
As we head into 2024, nonetheless, the mind-body motion in beauty is evolving a larger aspect of personalisation, influenced by the rise of nutrigenomics (how sure dietary components can impression your physique, particularly) and private vitamin.
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