Is expensive skincare worth it? The rise of the £100 face cream

Jamie Johns just lately spent someplace over £1,000 on Biologique Recherche merchandise throughout a visit to Liberty. Johns, who works in tech in New York, was on vacation in London and had run out of its £85 Masque Vivant. “It’s one of a sort and also you’ll by no means discover a dupe for it,” she says. And then she purchased the £130 Masque VIP O2, which she additionally makes use of religiously, a couple of serums and — voilà — instantly she had spent 4 figures on her favorite skincare line.She’s not alone. These days many magnificence lovers wouldn’t blink an eye fixed at that kind of price ticket. Call them the super-spenders, the couture consumers of the magnificence world, who’re extra prepared than ever earlier than to pay three-figure costs.

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