QVC is giving its Master Beauty Class occasion one other go.
After the sequence’ profitable first yr in 2022 — at that time, it was the retailer’s largest magnificence occasion ever — QVC is taking the occasion throughout digital platforms to widen its attain.
“It’s not about simply connecting by means of the tv, we are actually casting such a large internet to so many different platforms,” mentioned Anna Baker, vp and normal merchandise supervisor at QVC. Those platforms embody TikTok, QVC.com, the retailer’s app, Facebook and YouTube. “[Our customer] is participating with us on all of those completely different platforms.”
Participating manufacturers embody Too Faced, Peter Thomas Roth, Lancer, Tarte and Philosophy. It may even embody Be Free, a brand new hair care model from actress Danielle Fishel. Prices for the choices vary from $28 for Too Faced mascara to $94 for a four-step Philosophy routine.
“From a class perspective, it actually runs the gamut,” Baker mentioned, including that QVC clients sometimes restock throughout classes. Eyebrow shade cosmetics and anti-aging physique care are sturdy segments for QVC. “Our objective is all the time to please [shoppers] with tried-and-true favorites, however past that, we’re going to carry her unique merchandise and configurations discovered solely at QVC.”
The occasion kicks off Tuesday with eight livestreaming segments — a lift from final yr’s six. Content throughout the platforms will range. “You’re going to have the ability to get completely different content material snippets and suggestions and methods,” Baker mentioned. “What girl, at any stage in her life, doesn’t need to hear from authorities in this enterprise and specialists on methods to reset her routine and the merchandise she wants?”
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