Boots Recouples with Love Island as Official Beauty Partner

Boots is recoupling with ITV2’s Love Island as the official Beauty Partner for the third sequence in a row. The newest sequence, set to return to screens on January sixteenth 2023, will see Boots stocking the Love Island villa with extra magnificence prerequisites than ever earlier than, throughout 13 totally different classes together with make-up, perfume, skincare, dental, toiletries and main sun-care safety model Soltan. The unique magnificence partnership will probably be supported with the return of the 360-marketing marketing campaign entitled “Find the Ones”, which helps prospects uncover the merchandise seen on the present and discover their very own good match. In the final sequence of Love Island, two thirds of the marketing campaign viewers took motion as a results of seeing the marketing campaign and it achieved over 20 million impressions throughout all channels.  Boots will probably be stocking the dressing room with the newest manufacturers and merchandise for the islanders and viewers to fall in love with. Exciting new arrivals to the line-up this sequence embrace Shark, Elemis, Georgio Armani and, alongside with the much-loved manufacturers from earlier seasons, such as Liz Earle, Fenty, Huda, 17, MAC, No7, Soltan and Soap & Glory. The newest summer time sequence led to a median of 227 weekly product placement moments for Boots, serving to merchandise featured benefit from the ‘Love Island impact’, with gross sales up over 50% on common. Particularly sturdy performing manufacturers included 17 Cosmetics with gross sales up 125%, Soltan +117% and Boots Glow rising by 54%.  Peter Markey, chief advertising and marketing officer at Boots feedback: “We are thrilled to be returning to the Love Island villa as the official magnificence associate for the third time. The partnership performs extraordinarily effectively for us and permits us to showcase our manufacturers in entrance of an engaged viewers of each new and current prospects. This winter, we wish to encourage prospects seeking to improve their magnificence regimes or improve their make-up baggage to check out the Islanders seems to be for themselves at house.” Bhavit Chandrani, ITV director of inventive & digital partnerships stated: “We’re actually excited to staff up with Boots as our magnificence associate once more this sequence. Every yr our partnership has strengthened & grown and the Islanders love making an attempt the implausible vary of Boots merchandise which they’ve entry to within the Love Island villa. This yr it’s assured to be higher than ever.”Keep your eyes peeled for Boots magnificence moments all through the present and seaside hut tutorials on the @bootsuk social channels. Boots will even be offering Love Island followers with simple methods to buy villa favourites, plus a devoted hub that will probably be packed with unique content material. Be positive to make use of the hashtag #FindTheOnes to observe the newest buzz on social media.

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