Add to Cart: 8 API-owned Beauty and Style Brands You Should Know

Add to Cart: 8 API-owned Beauty and Style Brands You Should Know

Asian American and Pacific Islander-owned companies have lengthy been making marks within the magnificence and style industries. Whether you’re out there for a glowy serum or environmentally pleasant jewellery piece, these eight manufacturers have been crafted with care and sustainability in thoughts to match everybody’s needs. Get to know a few of the greatest Asian-owned magnificence and style manufacturers which can be price your cash.


When Aisha Rawji based the net style retailer Kynah in 2017, she had a imaginative and prescient to redefine the best way ladies store for and put on Indian apparel. Specializing in visitor, resort and bridal put on, KYNAH is a one-stop store for Indian luxurious style and options items from over 25 designers, together with The Little Black Bow and Gopi Vaid. Over this previous summer time, Rawji opened her first brick-and-mortar boutique in Santa Monica, California. The KYNAH staff additionally emphasizes wholesome working circumstances and residing wages for Indian staff.


When conceptualizing the therapeutic skincare and wellness model Selfmade in 2019, Stephanie Lee wished to put every part she knew about self-worth and self-care into one firm. With the assistance of trade specialists, Selfmade has curated a line of face and physique merchandise made with elements scientifically confirmed to be therapeutic. Vogue even named the Selfmade Secure Attachment Comfort Serum as among the best serums of 2022. The firm is devoted to sustainability and social justice, incorporating these targets into its model and mission.

Hero Cosmetics

Hero Cosmetics is coming to the rescue to alleviate (many) pores and skin points. Ju Rhyu’s model initially took over the skincare scene with a pimple patch that heals breakouts with out irritating the encircling space. Hero Cosmetics has since launched a plethora of merchandise, from cleansers to sunscreen, directed to these with delicate pores and skin varieties.


A jewellery model with the aim to repurpose, CLED makes use of discarded assets into new treasures to scale back the model’s environmental impression, with out ever sacrificing high quality or design. Each piece is constructed from recycled supplies and is all the time one among a form. 

Tower 28

Tower 28 is a Los Angeles-based clear magnificence model that has additionally been exponentially hyped on TikTookay, for merchandise that customers say create a “glass pores and skin” look. Founded by Amy Liu, the model affords vegan and cruelty-free merchandise for delicate pores and skin.


While coaching for her first triathlon, Denise Lee couldn’t discover high quality clothes that was additionally trendy. After an aha second, luxurious athleisure model Alala (named after the Greek goddess) was born in 2014, providing jackets, undergarments and extra. Lee has additionally made an impression by sharing her entrepreneurial story on TikTookay to encourage others like her. The minority and female-founded model is run by a 100% women-run staff that units a excessive security normal for all manufacturing facility companions.

good gentle

good gentle is described as “magnificence past the binary.” (*8*) by David Yi, this early-stage skincare firm affords light, but highly effective private care merchandise for all individuals, no matter gender identification. To soothe delicate pores and skin, merchandise are formulated with clear, non-toxic elements. Fans on TikTookay rave in regards to the firm’s Moon Glow Milky Toning Lotion, which balances, exfoliates and hydrates pores and skin, all whereas lowering irritation. Yes, please! 

Glow Recipe

By now, magnificence model Glow Recipe has almost certainly taken over your TikTookay For You web page, particularly the model’s common Watermelon Glow Niacinamide Dew Drops. Created by Sarah Lee and Christine Chang, Glow Recipe affords merchandise made with fruit-forward and clear formulation.

This article appeared in Character Media’s Annual 2022 Issue. Read our full subject right here.

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