Jessica Paredes is on a mission to save lots of our planet, one product at a time. The Latina environmentalist created a product that brings her mom’s pores and skin to life. This beauty-brand warrior stated, “Yes!” to creating make-up and sweetness merchandise in an entire new, sustainable method. Hence, Siii Cosmetics was born.
In 2019, Paredes determined to purge her make-up assortment. What she discovered was stunning, and set her on a path to creating make-up and sweetness merchandise that have been form to our pores and skin and Mother Earth. “I went by my make-up assortment to determine what I used to be going to maintain or toss. It was then I spotted the quantity of waste I used to be contributing to the world,” she says. “My make-up assortment alone crammed a whole rubbish bag and sadly, the majority of it was non-recyclable. I then started researching the cosmetics business and realized the way it produced tons of plastic that might ultimately find yourself in our landfills.”
Paredes had no instructional coaching or background in creating magnificence merchandise, however that did not gradual her progress as soon as she set her sights on a mission a lot higher than herself. She started researching and studying by trial and error till she lastly formalized merchandise that she was able to share.
“I researched substances and stumbled throughout EWG’s Skin Deep database that helped me perceive substances higher,” she says. “Soon I began formulating and earlier than I knew it, I used to be working by myself magnificence model on the foundation of sustainability and having merchandise not solely be good for the shopper but in addition for the world.” But there was one other problem she wished to sort out — her mom’s delicate pores and skin. Like many first-generation Latinxs, Paredes is all too aware of the tales of her dad and mom’ lives in Ecuador previous to transferring to the United States.
“My mother grew up in Ecuador on a farm. There was little or no cash for meals or clothes. Shoes have been a luxurious so she would herd sheep, milk cows, and work on the farm barefoot,” Paredes shares. “For these 17 years that my mother lived in Ecuador, she developed actually unhealthy foot calluses that sometimes cracked deep into her pores and skin and could be very delicate and painful.” Additionally, her mom would have antagonistic reactions to sporting make-up, which she solely wore on particular events. As a consequence, she would expertise itchy eyes, itchy pores and skin, and complications.
Paredes started working formulating a physique butter that might fight her mom’s pores and skin points and assist different ladies coping with the identical issues. The Whipped Body Butter – Natural ($12) was the consequence and never solely did it present the moisture her mom’s pores and skin so desperately wanted, but it surely additionally stored it from drying out. It offered long-term reduction with out the must always reapply.
“I’ve at all times seen her dry pores and skin and the way she would apply lotions repeatedly, however none ever appeared to final,” Paredes says. “I researched lotions and the finest cream that lasts all day and shortly got here throughout Formula Botanica’s physique butter recipe. I noticed their free video formulation and modified it to the substances I had readily available and shortly sufficient I created my very own pure physique butter.”
Paredes whipped physique butter is comprised of shea butter, cocoa butter, coconut oil, jojoba oil, tapioca starch, and vitamin E. Not solely is it freed from pigments and perfume, however Paredes ensures that it is quick absorbing and will not depart a greasy residue. More importantly, it is mother accepted. “She beloved the really feel of it. It wasn’t greasy. It left her pores and skin tremendous gentle, and he or she did not have a adverse response,” Paredes says about her mom’s suggestions on the product. “I used to be proud of the outcomes and determined to mess around with important oils and mica powder for added coloration. My mother favored the product a lot that she had my dad apply it to her toes every night time.”
Paredes is a primary instance of the energy of claiming sure to your desires and honoring her tradition. In truth, she named her model after it. “I’ve at all times beloved saying ‘Si!’ and when saying it out loud, I might at all times lengthen the ‘I’. That is how the identify Siii Cosmetics was born,” she shares, including how her Latinx heritage can be evident in her product names. “My very first Limitless Stick ($12) I created is a mixture of lipstick, blush, and eyeshadow. I knew I wished one thing that represented my humorousness and Spanish-speaking background. I named my first blush ‘Espicy’ as an homage to my fellow Latinx neighborhood. When we will not translate a phrase from English to Spanish, and vice versa, we’re identified so as to add an ‘e’ at the starting and hope for the finest.”
Her marriage ceremony eyeshadow assortment additionally pays homage to her Spanish-speaking roots with the names Los Anillos, a golden eyeshadow, and La Novia, which is a shimmery opalescent white eyeshadow. “I’m engaged on introducing newer substances equivalent to Palo Santo. I used to be lucky sufficient to have my mother carry me again some from Ecuador this previous yr from an ethically sourced firm and Dragon’s Blood (Sangre de Drago), identified for its therapeutic advantages,” Paredes explains.
This lover all of all issues magnificence birthed an thought and it’s now a actuality. A ardour venture that was in the works for 4 years is lastly right here and her mission is obvious — to carry clear and splendid merchandise in high-quality sustainable packaging all whereas being wallet-friendly. Her web site states, “SIII Cosmetics is 100% vegan and cruelty-free. When you maintain our merchandise, we really need you to really feel empowered and delightful. Join me on this journey to not solely assist our planet however to additionally really feel lovely the place we go, one sustainable magnificence product at a time.”