ESQA, an Indonesian indie beauty brand has raised a US$6 million Series A spherical led by Unilever Ventures, the enterprise capital arm of shopper large Unilever. East Ventures has additionally participated on this spherical. The vegan cosmetics brand in Indonesia has in depth portfolio of make-up merchandise and have simply expanded into skincare class. All of their merchandise are vegan and Halal Certified.
Founded by Cindy Angelina, CEO of ESQA and Kezia Trihatmanto, chief product officer of ESQA, the co-founders created ESQA to redefine luxurious beauty by making it sensible and accessible to cater the demand of reasonably priced luxurious. With the rising center class, ESQA is in the most effective place to leverage this Masstige market, by its inclusive merchandise designed to simplify the beauty routine of recent girls.
ESQA is distributed by omnichannel platforms and extensively out there in marketplaces, eCommerce, and its personal direct-to-consumer web site. ESQA has expanded its enterprise into Southeast Asia market, together with Vietnam, Singapore, and Malaysia. The brand can be bought in distinguished offline retailers comparable to Sociolla, Sephora, Watsons and native cosmetics shops in 47 cities nationwide. ESQA has expanded to Vietnam by Sociolla shops throughout Ho Chi Minh, Da Nang and Hanoi.
With the extra capital, the beauty startup plans to scale its omnichannel distribution and attain new cities in addition to increasing abroad, develop its modern product providing, expertise constructing, and strengthen their advertising and marketing technique. “Innovation is on the forefront of our brand. Our strategy is to suppose globally and act regionally, due to this fact ESQA is quick in recognizing worldwide traits however catering it to Asian pores and skin and native calls for in response to our customer-centric focus, offering merchandise that the client wants,” mentioned Trihatmanto
Indonesia is the quickest rising beauty market in Southeast Asia. It is projected to develop to 9.8 billion in 2025, whereas Southeast Asia is anticipated to develop to 32.9 billion in 2025 in response to iSTRATA.
“By having constant profitability, we weren’t trying to fundraise initially however we realised that strategic experience is required because the enterprise grew. With Unilever Ventures’ experience in partnering with visionary founders in constructing iconic shopper manufacturers the world over and East Ventures’ robust ecosystem in Indonesia, it can empower ESQA to embark on its subsequent stage of development. We are excited to associate with each marquee buyers,” mentioned Cindy Angelina, co-founder and chief govt officer of ESQA.
Pawan Chaturvedi, associate at Unilever Ventures added, “We are delighted to again Angelina and Trihatmanto as they construct ESQA into some of the thrilling indie beauty manufacturers in Southeast Asia. ESQA’s means to innovate an thrilling line of beauty merchandise recognizing worldwide traits whereas customizing to native wants has been instrumental to their early success. We are ecstatic to have ESQA as a part of Unilever Ventures portfolio.”
“There is a rising demand for high-quality, hyperlocal and reasonably priced beauty merchandise, and we’re sure that ESQA’s modern, pure components and wide-product choices will propel ESQA to be a pacesetter within the beauty market in Southeast Asia. We are elated to expertise ESQA’s development introduced by Cindy, Kezia, and ESQA crew,” mentioned Avina Sugiarto, associate at East Ventures.Related articles:East Ventures put money into Web3 gaming and NFT agency PlaygroundEast Ventures launches fourth initiative of Indonesia PASTI BISA