Bethenny Frankel shares her favorite drugstore beauty products

While most individuals might know Bethenny Frankel finest as one of many unique stars of “The Real Housewives of New York,” or for being the founder and CEO of the favored Skinnygirl beverage model, extra just lately, she’s taken on an surprising position — as one in every of TIkTok’s realest beauty influencers.Earlier this yr, she began posting her ideas about widespread beauty products and her go-to manufacturers, all whereas delivering her signature no-holds-barred commentary and wit. And it shocked many people — as a result of most of the products that the powerhouse businesswoman was raving about may very well be discovered at your native drugstore.”This complete factor is laughable, as a result of I do not actually put on make-up until I’m going to one thing, and so I giggle on a regular basis when I’m referred to or I jokingly check with myself as a beauty influencer,” Frankel says to Shop TODAY. “It simply occurred, I do not know why it occurred. I used to be simply sitting down and I noticed this La Prairie basis that I’ve — and I do not know the place I acquired it, and why I acquired it and who gave it to me, however I might by no means spend over $100 for a basis — so I do not know why, however I simply mentioned how significantly better is that this or how a lot completely different is that this than a drugstore basis? And then the identical factor went on with the CoverGirl powder versus Chanel powder.”And so she started posting common critiques, figuring out whether or not costly products have been “glam or sham,” “beauty or bust” and sharing her favorite reasonably priced finds which might be “on the degree.””I simply was so marketed to,” Frankel says. “I watched so many movies and and the ‘glow’ that was taking on individuals’s lives that everyone else needed, it made you assume you needed to go run to get no matter blush or product they have been promoting, as a result of it could change your life. And I began shopping for issues and I noticed that it is actually all B.S.”While Frankel says that she does not totally perceive what she clicked into for individuals — “I am unable to clarify it,” she says — it is fairly clear to us: By being so refreshingly actual and sincere about what she thinks about products — each the high-end and extra reasonably priced ones — she’s created a degree of belief between herself and her viewers that you do not at all times discover.And in the case of the products which might be the true deal, Frankel says that you just “you gotta actually weed by way of to get to the good stuff.” Thankfully, she’s carried out fairly a little bit of that. So we requested the celeb to share a few of her beauty favorites as part of our Shopping Diaries collection.Shopping Diaries: Bethenny FrankelBliss Cloud 9 Body Lotion”I do a complete factor on ‘wealthy b—- lotions’ [on TikTok], as a result of I actually like them to your face, when one thing shouldn’t be sticky and never too thick, however simply feels actually wealthy, like it should feed your pores and skin,” says Frankel, who partnered with Bliss to advertise the Cloud 9 Lotion’s launch.”And so this can be a wealthy b—- cream to your physique. It doesn’t suggest you must be wealthy it simply means it feels wealthy.”Frankel provides that the lotion is “actually wealthy and hydrating,” and it additionally “retains you smelling recent,” because of its lemon scent.E.l.f. Flawless Face 6-Piece Brush Collection”E.l.f. has actually nice brushes,” Frankel says.This set from the model (which can make the proper stocking stuffer) comes with six completely different brushes, together with a concealer brush, mixing brush, eye shadow brush and extra.Neutrogena Healthy Skin Liquid Makeup Foundation, SPF 20″If it is like one thing that is tried and true, which means foundations which were round ceaselessly, or concealer or mascara, the actually massive drugstore manufacturers do it higher than anybody,” Frankel says. “Because they’re based mostly off analysis and improvement groups, and if it is some new gimmick, they won’t be one of the best. But Neutrogena is great at products which might be touching your pores and skin.”She beforehand revealed on TikTok that this SPF basis from Neutrogena is nearly as good as basis from dearer manufacturers.Covergirl Clean Fresh Skincare Priming Glow Facial Mist “I like Covergirl for his or her Priming Mist,” Frankel says. According to the model, the mist is designed to be utilized over or beneath make-up to offer as much as eight hours of hydration.Maybelline Instant Age Rewind EraserFrankel says she likes Maybelline’s lip products and the “sponge tip gadgets,” like this one which she’s beforehand voiced her love for on TikTok. The bestselling product is designed to be a “do-it-all” beauty system, so you should use it conceal darkish circles, right darkish spots and wrinkles and even contour with a darker shade.Emma Stessman is an Associate Editor for Shop TODAY.

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