Customized strategy to haircare is launching at one among Canada’s greatest magnificence locations on-line and in a whole lot of places throughout the countryBRAMPTON, ON, Sept. 20, 2022 /CNW/ – One of Canada’s most trusted magnificence retailers continues to ramp up its magnificence providing with the arrival of the brand new haircare model Function of Beauty.  This fashionable made-to-order model is arriving this month at greater than 1,000 Shoppers Drug Mart® places and on-line at

Function of Beauty Arrives at Shoppers Drug Mart (CNW Group/Shoppers Drug Mart)

“Canadians belief us to carry them one of the best of magnificence from around the globe, difficult us to develop and curate our magnificence assortment,” says Kelly Jessop, Senior Vice President, Merchandising, Shoppers Drug Mart. “Because of this, we’re continuously introducing extremely progressive and nice high quality manufacturers like Function of Beauty, providing our clients one thing new in haircare with a easy customizable strategy.”

Emerging new manufacturers, trusted favourites and aware magnificence strains make up the sweetness division at Shoppers Drug Mart.  Over the years the retailer has expanded its providing and strengthened its capability to reward clients on magnificence by way of the PC Optimum™ loyalty program. 
“We’re thrilled to companion with Shoppers Drug Mart to introduce a wholly new and disruptive strategy to magnificence by way of customization,” mentioned Alexandra Papazian, Chief Executive Officer, Function of Beauty. “We’ve set a brand new customary for haircare and might ship on one thing that’s absolutely particular and private to every consumer’s hair wants. They will now not have to decide on between one catch-all profit like moisture or shine, so we’re assured they’re going to be excited by this new strategy.”Canadians can select from 18 completely different Function of Beauty merchandise which are deliberately designed for various hair sorts – straight, wavy, curly and coily, together with 10 hair shot boosters targets that can permit them to create completely different formulation for his or her hair wants at residence. The customizable, vegan and cruelty-free vary shall be out there at greater than 1,000 Shoppers Drug Mart retailer places together with 147 Pharmaprix® shops in Quebec, in addition to on-line.
About Shoppers Drug Mart Inc.    
Shoppers Drug Mart Inc. is without doubt one of the most acknowledged and trusted names in Canadian retailing. The firm is the licensor of full-service retail drug shops working beneath the title Shoppers Drug Mart® (Pharmaprix® in Québec). With virtually 1,350 Shoppers Drug Mart® and Pharmaprix® shops working in prime places in every province and two territories, the corporate is without doubt one of the most handy retailers in Canada. The firm additionally licenses or owns 47 medical clinic pharmacies working beneath the title Shoppers Simply Pharmacy® (Pharmaprix Simplement Santé® in Québec). As nicely, the corporate owns and operates 43 company Wellwise by Shoppers Drug Mart™ shops and an ecommerce web site, making it the most important Canadian retailer of residence well being care services and products. In addition to its retail retailer community, the corporate owns the Medical Cannabis by Shoppers™ on-line platform for the sale of medical hashish, Shoppers Drug Mart Specialty Health Network Inc., a supplier of specialty drug distribution, pharmacy and complete affected person help providers, MediSystem Inc., a supplier of pharmaceutical services and products to long-term care amenities and Lifemark Health Group, Canada’s main supplier of outpatient physiotherapy, therapeutic massage remedy, occupational remedy, chiropractic, psychological well being, and different ancillary rehabilitation providers. Shoppers Drug Mart is an unbiased working division of Loblaw Companies Limited.
FUNCTION OF BEAUTY              
Function of Beauty is the world chief in customizable magnificence, with hair, pores and skin, and physique care merchandise made for you (and solely you). Founded by a dream crew of world-class MIT engineers, beauty scientists, and builders, every product is individually formulated utilizing the most recent science and know-how to assist be certain that your formulation are each bit as distinctive as you. There are actually trillions of attainable formulations, and one new customized self-care ritual for you, solely.Function of Beauty was based in 2015, and once they launched in 2016, they shortly realized that the one technique to create customizable magnificence merchandise at scale was to discover a absolutely operational manufacturing facility that match their wants. The drawback? That facility did not exist. Tasked with a seemingly unattainable problem, they determined to do one thing a bit completely different for a brand new start-up: they went forward and constructed their very own state-of-the-art factories from the bottom up. The crew created a really first-of-its-kind facility in Pennsylvania, the place the entire filling gear was designed, constructed, and coded in-house. To at the present time, there’s nothing comparable wherever else on the planet.For extra data, go to: Function of Beauty at Shoppers Drug MartSOURCE Shoppers Drug MartFor additional data: Media Contact: Loblaw Public Relations, [email protected]

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