Building a legacy on the business of beauty

The founder of one of South Africa’s most recognised beauty manufacturers, Unaiza Suliman, has employed the mannequin of programs management in an effort to empower girls, via diversifying her business into the on-line coaching and franchising area. 

Heritage is intrinsically linked to legacy and this heritage month, contemplate the legacy you wish to construct for your self. Brows are a multi-billion greenback trade, and Suliman explains that a UniQBrows franchise is a spectacular alternative so that you can construct a legacy in business. 

A have a look at the historical past of beauty in Africa speaks volumes about African entrepreneurs’ connectedness with the beauty trade. Suliman says one of the most important causes that the beauty trade in Africa is innovating is the unsurpassed variety of our individuals, who should be catered to: “Historically, up in North Africa, Egyptians paved the method for beauty. Had we been alive in Cleopatra’s day, we’d have immersed ourselves in baths of milk and honey. Luckily the merchandise stocked in the UniQ franchise don’t require the expense of baths of milk and honey, and they’re considerably extra superior.” 

The UniQ franchise shares merchandise rooted in the improvements of historic occasions which have proved exceptional for the trendy lady; as an example, the coveted shea butter and aloe from Africa are used worldwide in beauty ranges. Why ought to South Africans obsessed with beauty and the trade not wish to faucet into what’s on their doorstep, and supply merchandise for his or her native market from their very own yard and neighbouring African international locations? The maxim “our heritage makes us distinctive” is a becoming expression for the UniQ product vary. 

“Our heritage as South African girls centres on our extraordinary complexity,” says Suliman, reflecting on the growth of “cosmeceuticals” in South Africa. “Not solely will we cater to tons of of pores and skin tones, however we have to contemplate our wonderful African solar. The UniQ franchise expands on its legacy as a beauty model. It’s a vary that caters to our girls via our personal merchandise. In constructing this legacy, I realise that embracing who we’re is important as we proceed celebrating heritage.” 

The UniQBrows franchise creates area for South African girls to construct their very own legacy. Regarding her private journey, Suliman says: “I knew that there was extra I may do. This wasn’t nearly me; it was about not ready for another person to supply a possibility for inclusivity and variety to empower me, however for me to step as much as the plate and be that somebody.

“I’ve all the time believed in a number of revenue streams, and a UniQBrows franchise supplies simply that. We relieve the burden from our franchisees as a lot as attainable. From the ongoing coaching to recruiting to putting workers and advertising and marketing, we’re decided to construct glorious relationships with our franchisees and see them succeed.”

“Everyone is born with brows,” says Suliman, “and you might be confronted with one of two issues — both too many or too few, therefore you’ll all the time have a market.” She factors out pragmatically that in the age of social media and in the hybrid method of working, the face is more and more important, as a result of your face is used in your profile. 

Suliman emphasises that proudly owning a UniQ franchise includes ongoing coaching, particularly in the extra high-end product and repair choices. “Permanent make-up has gained super traction. Franchise homeowners have entry to this coaching. Furthermore, now we have secured the rights to some of the most sought-after lash, forehead, and skincare ranges worldwide, that means our franchisors have an unbelievable benefit from the outset.” 

The Uniq franchise has additionally expanded to incorporate booming piercings, with beautiful jewelry that caters to everybody’s wants. 

“If you discover African tradition, piercings have all the time performed a outstanding position. Once once more, we see the plain hyperlink between what now we have to supply our South African market via the business of beauty. Not solely is that this hyperlink distinctive, however there may be additionally a clear hyperlink to a profitable business should you dare to take the plunge and construct the legacy you’ve dreamt of.”

https://mg.co.za/special-reports/2022-09-15-building-a-legacy-on-the-business-of-beauty/