The 22 Best August 2022 Beauty Launches, According to Marie Claire Editors

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Brace your self: August 2022 was a giant month for magnificence. The launches had been plentiful—our “Best New Beauty Launches” checklist is *by no means* this lengthy. And extra importantly, all of the new-to-market make-up, haircare, and skincare merchandise had been rattling good. With each bathe session, swatch, and self-care day got here a brand new obsession—and wild outcomes. Some Marie Claire editors discovered the answer to their perpetually dry pores and skin, whereas others found a brand new cult-favorite bronzer good for an end-of-summer sun-kissed glow. As for me? I can’t cease singing the praises for Live Tinted’s new nude lipstick or enjoying with my shiny, new NuFace. Alas, that’s simply the tip of the wonder iceberg. Brands reformulated cult-favorites (lookin’ at you Glow Recipe) to be higher than ever, launched their largest drop of the yr (shoutout Lancôme), and even entered new classes (Tory Burch’s new fragrance will get 5 stars!). To see what our group has been loving—and store for your self all of the whereas—scroll forward. 
The Best New Lipgloss

“I’ve unbelievably excessive requirements for my lip glosses (learn: silky, not cheesy, long-lasting, unmatched shine), so belief me after I inform you that this new drop is the true deal. Its method, which options shea butter, coconut oil, and hyaluronic acid, leaves my lips hydrated for hours. My favourite half concerning the gloss, nonetheless, is the doe-foot applicator. It glides the product on tremendous clean—no pooling across the edges or clumps in sight.” — Samantha Holender, Beauty Editor 

The Best New Body Scrub (opens in new tab)

Sol de Janeiro Bom Dia Bright Body Scrub

“I really like physique scrub, and Bom Dia Bright Body Scrub is one for the books. If you’re inclined to bumpy patches and KP (keratosis pilaris), then this glycolic and salicylic acid mash up will retexturize and clear up any congestion in your pores and skin over time. And, even when you have already got tremendous clean pores and skin (yup, I’m jealous) the maracujá seeds will pamper your physique, and who can refuse a facial in your physique?” — Deena Campbell, Beauty Director  

The Best New Shampoo and Conditioner

Mela & Kera Balayage Shampoo and Conditioner

“After a summer season of additional sunscreen, sea salt spray, and naturally, a lot of sweat, I really like turning to a brand new haircare system to cleanse my scalp and strands. Mela & Kera founder and award-winning hair stylist and colorist Jason Lee is the brains behind this new model and its Balayage Exceptionnel line. The shampoo, conditioner, and styling merchandise (packaged in a good looking pink) are color-safe and keratin-safe, with a dreamy checklist of substances. The key ingredient throughout all Mela & Kera merchandise is one thing known as the “Rose of Jericho ” which is sourced from a desert in Mexico. Lee’s magic ingredient creates a moisture retention complicated that leaves hair velvety and gentle to the contact. Altogether, the formulation are confirmed to reverse injury attributable to shade processing, and naturally, these harsh, August UV rays.” — Tanya Klich, Senior Editor

The Best New Wave Mist

The Natural Surf Spray, by 14th Night

“After months of formulating and testing, 14th Night launched their Natural Surf Spray, a clear hair product that creates the softest beachy waves and leaves your hair shiny with no dreaded crunch. The surf spray has a stunning pomegranate scent and cute packaging. It’ll depart you feeling such as you’re seaside lengthy after summer season’s gone!” — Sara Holzman, Fashion Director 

The Best New Hyaluronic Acid Serum (opens in new tab)

Versed Moisture Maker Hydrating Hyaluronic Face Serum

“I’ve been in search of a light-weight, hydrating, method to incorporate into my skincare routine now that the climate goes to begin getting colder. I’ve dry pores and skin that flakes within the winter, so I like to begin early with further hydration. This has stored my pores and skin feeling glad and redness-free. I’m chalking it up to the inclusion of snow mushroom  extract, which my pores and skin loves.” — Julia Marzovilla, E-Commerce Writer 

The Best New Perfume (opens in new tab)

Tory Burch Sublime Rose Eau de Parfum

“Like many people, I’m past excited for launch of Tory Burch’s perfume line, which options 5 completely different scents. I’m obsessive about every of them, however I’m a very huge fan of the Sublime Rose scent. I really like florals, however it may be tough to discover a rose scent that will not make me odor like I belong in a retirement residence. This one incorporates blackcurrant and patchouli (one other of my favorites), which give it a barely sharper edge than most rose fragrances. The result’s a pleasant method that may assist me channel my interior flower youngster it doesn’t matter what the season is.” — (*22*) Ulubay, E-Commerce Writer 

The Best New Makeup Remover

Kat Burki’s Nourishing Oil Makeup Remover

“Don’t come for me, however I’ve all the time been a make-up wipe woman. I do know it’s dangerous (learn: tugging), however I by no means actually, really fell head-over-heels in love with an oil cleanser. But this one? It’s good. Really good. With vitamin C and a mix of cold-pressed oils, this balm successfully removes allll my make-up (mascara included) and leaves my pores and skin feeling hydrated, clean, and gentle.” — S.H. 

The Best New Sunscreen (opens in new tab)

True Botanicals Skin Barrier Sun Shield Broad Spectrum Sunscreen SPF 30

“Typically sunscreens are launched initially of the summer season, which is sensible as a result of we’re all touring to solar drenched locations. But True Botanicals needed to reinforce the truth that sunscreen needs to be worn yr spherical by launching a mineral-based sunscreen simply earlier than the beginning of fall. The new sunscreen is non-greasy, non-comedogenic and so sheer it seamlessly blends into my almond hued pores and skin. Five minutes after software I did not have a horrible white solid and my pores and skin seemed and felt dewy.” — D.C.

The Best New Exfoliant (opens in new tab)

Grown Alchemist’s New Smoothing Body Exfoliant

“If you need to flip your bathe right into a spa, don’t sleep on this physique exfoliant. It smells all types of fantastic thanks to a mix of vanilla, jasmine, and peppermint. Aside from the scrumptious scent, the exfoliant is filled with hydrating substances that depart pores and skin feeling gentle and supple. Using it is a should earlier than any seaside day—your pores and skin shall be glowing.” — S.H. 

The Best New Face Mask

Mary Kay Special-Edition 2-Step Hydrating Sheet Mask (Pack of 8)

“Confession: I really like enjoying chemist and mixing good-for-you skincare substances for optimum outcomes. But that every one goes out the window when utilizing sheet masks. In most instances, the paper masks are already pre saturated with an essence, so it’s prepared to go each time I attain for it. Well that’s not the case with this 2-step hydrating sheet masks. It’s delivered in a single-serve hermetic pouch that separates the gel essence from the dry sheet masks till it is prepared to be used. Simply break the seal and therapeutic massage the gel essence into the sheet masks till absolutely saturated. I can’t play chemist with it, however figuring out I’ve a contemporary, activated method every time means the world to me.” – D.C. 

The Best New Overnight Lip Mask (opens in new tab)

Mario Badescu Lip Mask with Acai and Vanilla

“The Marie Claire group has waxed poetic about one of the best lip balms and glosses. We know our stuff on the hydration entrance. When it comes to lip masks that don’t skimp on moisture, this Mario Badescu launch has rapidly climbed to the highest of our checklist. It’s an in a single day masks that just about takes away any and all tightness in just some hours time. Plus, the odor is so soothing; it places you proper to sleep.” — S.H. 

The Best New Luxe Product (opens in new tab)

Sisley Paris Exfoliating Enzyme Mask

“I find yourself loving something Sisley does, and this masks is not any completely different. Like the entire model’s merchandise, this one smells divine, which really units it aside from many related exfoliating masks (which normally odor like acid, in my expertise). My face genuinely feels cleaner and tighter after software, however with not one of the dryness one would anticipate. Plus, the method takes solely a minute, which is extraordinarily useful for somebody like me, who is continually attempting to make their routine lower-maintenance.” — G.U. 

The Best New Bronzer (opens in new tab)

Merit Bronze Balm Sheer Sculpting Bronzer

“Don’t be fooled by the flowery packaging, this concealer is the true deal. It’s laced with microfine pigment powders that deposit a touch of heat, pure wanting shade with out the orangeness. It additionally floods your pores and skin with vitamin E so that you’re primarily killing two birds with one stone. And possibly, three in the event you account for the packaging that immediately upgrades your vainness.” — D.C.

The Best New Deodorant (opens in new tab)

Dove Ultimate Antiperspirant Deodorant

“Put me in the summertime warmth and I’m sweating in 5 seconds flat—it’s what it’s. But this new deodorant helps huge time to maintain my underarms dry. In addition to this deodorant being efficient, it additionally provides probably the most superb cooling impact as soon as it’s swiped on the pores and skin. I’m partial to coconut and sandalwood, however the method is available in 5 different scents as effectively.” — S.H.  

The Best New Eyeshadow (opens in new tab)

Guerlain Ombres G Quad Eyeshadow Palette

“Color followers will adore this four-color eyeshadow palette that gives intense pigments and long-lasting shade. The shadow glides simply over the lid, making it buildable and excellent for creating a number of seems to be.” — D.C.

The Best New Skincare Device (opens in new tab)

“If you’ve been considering splurging on the NuFACE, take this as your signal. The new equipment has the whole lot you want to get began—together with the flexibility to join the app, which in my humble opinion, is one of the best half. It’s geared up with step-by-step tutorials, tracks your progress, and offers little reminders to use the software. Since I began utilizing this, I’ve seen that my face, particularly the world round my mouth, is a lot extra lifted.” — S.H.  

The Best New Lipstick (opens in new tab)

Urban Decay Vice Lip Bond

“As an Urban Decay devotee and lipstick aficionado, I used to be thrilled to uncover that the model can be releasing a line of liquid lipsticks this summer season. This vegan longwear mix stood the check of a number of cups of espresso together with breakfast and lunch, and nonetheless did not smudge or budge! Plus, the shades are extremely pigmented, so they give the impression of being the best way they’re supposed to—even on naturally darker lips like mine. I wore the Unbreakable shade to work earlier this week, and acquired compliments at nearly each flip.” — G.U. 

The Best New Non-Toxic Product (opens in new tab)

Andalou Naturals Lip Sleeping Mask

“I received a pattern of this lip masks just some weeks in the past, and I’ve already hit the underside of the jar. While it’s *technically* for nighttime use, I’ve been carrying this out and about in the course of the day and I swear my lips have by no means, ever been softer.” — S.H. 

The Best New Hair Strengthener (opens in new tab)

Biolage Strength Recovery Shampoo

“I’ve fairly tremendous hair, so getting it to develop lengthy is a wrestle. To assist forestall breakage, I’ve been counting on this shampoo, which guarantees to depart hair 3 times stronger after only one wash. While I’ll have to report again on the hair development of all of it, I can affirm that my hair feels stronger and appears shinier post-shampoo.” — S.H. 

The Best New Foundation (opens in new tab)

Lancôme Teint Idole Ultra Wear Care & Glow Foundation

“I’m not huge on carrying basis (most make my pores and skin really feel heavy and weighed down) however when it’s infused with microencapsulated hyaluronic acid and skin-brightening mandelic acid, it’s laborious for me to refuse it. Plus, the feel is buildable and makes my face really feel velvety clean.” — D.C.

The Best New Concealer (opens in new tab)

Too Faced Born This Way Ethereal Light Smoothing Concealer

“On further scorching days, I refuse to put on basis. Instead, I’ve been grabbing this radiant-finish concealer. The smallest little bit of product is ready to cowl my darkish below eye circles and some swipes on the excessive factors of my face provides me somewhat glow. Plus, it’s waterproof, so I don’t have to fear about sweating it off.” — S.H. 

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