The iconic magnificence pioneer will place emphasis on the model’s award-winning Ceramide Capsule assortment in its brick-and-mortar product assortment.
“Elizabeth Arden strives for a balanced channel assortment between e-commerce and conventional retail,” stated Won Park Costof, senior vp, Elizabeth Arden, US. “While the model experiences a strong development in on-line gross sales, we acknowledge the significance of recruiting new prospects by way of in-person trial and recommendation relying on particular person wants. Ulta, the nation’s predominant retailer for magnificence, presents shoppers all kinds of name entry and data spanning inexpensive to luxurious, clear to scientific, indie to mass – making the retailer a high vacation spot for true magnificence fanatics and an necessary accomplice in garnering new audiences for Elizabeth Arden.”
‘Skincare We’re Loving Wall’
Elizabeth Arden has acquired constructive evaluations that mirror client devotion resulting in regular development at Ulta.com during the last 4 years, particularly for the model’s Ceramide Capsules. Recognized for over 150 magnificence awards since inception, Elizabeth Arden’s Ceramide Capsules reign as the worldwide chief in monodose know-how. Due to this fandom, Ulta’s in-store assortment at their new “Skincare We’re Loving Wall” will embrace the franchise’s best-selling SKUs: Advanced Ceramide Capsules Daily Youth Restoring Serum, Retinol Ceramide Capsules Line Erasing Night Serum, Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum, and Vitamin C Ceramide Capsules Radiance Renewal Serum.
Moving ahead, choose shops could have Elizabeth Arden skincare consultants on the ground to boost the purchasing expertise and educate prospects on the assorted product choices. The model additionally plans to implement an in-store sampling and loyalty program. Elizabeth Arden is at the moment out there on their very own e-comm in addition to Amazon, Macy’s, Dillard’s, Belk and Boscov’s.
https://www.happi.com/contents/view_breaking-news/2022-08-24/elizabeth-arden-launches-into-ulta-beauty-stores/
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