Cantu Beauty Continues Commitment to Elevate Black Female Founders, Announces Winner of Second Cantu Elevate Entrepreneur Pitch Competition

Cantu Beauty Continues Commitment to Elevate Black Female Founders, Announces Winner of Second Cantu Elevate Entrepreneur Pitch Competition

STAMFORD, Conn., July 11, 2022 /PRNewswire/ — Cantu Elevate, the brand-owned initiative and entrepreneurship accelerator program from award-winning multicultural hair and skincare model, Cantu Beauty, along with BrainTrust Founders Studio (BTFS), the sweetness and wellness membership platform for Black founders, has chosen the 2022 Cantu Elevate $20,000 grant winner: Ezinne Iroanya, founder and CEO of SKNMUSE, a pores and skin and physique care model that prioritizes “elevating the sweetness expertise for Black ladies” whereas using clear components in addition to clear magnificence practices adopted from West Africa.

Cantu Beauty, Braintrust Founders Studio, and Vayner executives be part of the Elevate pitch competitors finalists

Cantu Elevate grant winner, Ezinne Iroanya, founder and CEO of SKNMUSE, being awarded $20,000

Dametria Kinsley, Vice President of Global Marketing at Cantu Beauty, addresses the dwell competitors crowd

Braintrust Founders Studio

“Black founders are full of concepts and goals that typically die with them,” Ezinne Iroanya, founder and CEO of SKNMUSE explains. “That is why initiatives like Cantu Elevate and BrainTrust Founders Studio are necessary. They present assets for corporations like mine to thrive on fertile soil.” 

Each founder within the competitors participated in masterclasses led by Cantu and its companion businesses — BrainTrust, The Sasha Group, and Reddish — to strengthen their enterprise and advertising and marketing acumen and subsequently develop their budding companies. The finalists then superior within the choice course of by their participating pitches offered dwell and just about on the BTFS Founders House final weekend in New Orleans. Cantu and BTFS awarded finalists Rachel Lambo, founder of Sade Baron, and Kim Roxie, founder of Lamik Beauty, $10,000 grants, as well as to $1,000 grants to the remaining 5 opponents for his or her participation, for a complete of $45,000 awarded all through this system.
The 2022 Cantu Elevate winner Ezinne Iroanya will be part of Dametria Kinsley, Vice President of Global Marketing at Cantu Beauty for the BTFS B School: Business of Beauty Summit in Atlanta this October to share how her enterprise has expanded with the help of Cantu Elevate and supporting businesses.”Exposure is every thing.” says Dametria Kinsley, Vice President of Global Marketing at Cantu Beauty. “Cantu is proud to assist expose Black Female Founders to the instruments and assets which have helped us develop through the years.  The final purpose is to construct higher enterprise ecosystems to help and form the longer term of magnificence, which is extra various and female-led than it has ever been earlier than.”Cantu Elevate is only one of Cantu Beauty’s commitments to elevate their communities by bespoke occasions, programming, and each monetary and mental assets. Last 12 months, the model started a multi-year relationship with nonprofit Gyrl Wonder, to help Black and Latina communities by nurturing the following technology of feminine leaders from curl to toe. The partnership continues this 12 months with Gyrl Wonder’s #GyrlGetHired programming, powered by Cantu.To study extra about every Cantu Elevate finalist, observe Ezinne Iroanya (@sknmuse), Rachel Lambo (@sadebaron), and Kim Roxie (@lamikbeauty) on Instagram. Additionally, observe Cantu Beauty on Instagram, Facebook, and Twitter to study extra in regards to the model’s full assortment of merchandise for all of the kinds you rock and BrainTrust Founders Studio (@btfoundersstudio) for extra info on membership and programming. 
ABOUT CANTU BEAUTY
It’s Cantu Beauty’s mission to have fun you in all of your glory. Whether you are rocking coils, curls, waves, or straight tresses, Cantu designs merchandise particularly with you and your hair’s versatility in thoughts. Cantu’s assortment of award-winning merchandise is impressed by superbly textured hair to show you how to obtain any look you want. With a one-of-a-kind system, Cantu helps obtain every thing from cutting-edge seems to traditional kinds. Cantu Beauty is part of PDC Wellness & Personal Care. For extra info, go to pdcwellness.com.
ABOUT BRAINTRUST FOUNDERS STUDIO
Through neighborhood, training, mentorship and, the place applicable, enterprise capital, BrainTrust Founders Studio is creating an ecosystem towards profitable for Black founders of magnificence and wellness corporations. Founded by Kendra Bracken-Ferguson (@kendrabrackenferguson), BrainTrust Founders Studio helps magnificence and wellness founders in any respect levels of their journey– from begin to development to acceleration by offering entry to key companions, retail, service suppliers and programming. Alongside the studio and company, BrainTrust lately launched BrainTrust Fund 1 to additional spend money on qualifying founders.MEDIA CONTACT  Reddish  [email protected] SOURCE Cantu Beauty

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