Entrepreneur Gives Beauty Supply Stores A Face Lift

BEAUTYBEEZ Founder & CEO, Brittney OgikePhoto: BEAUTYBEEZWhen you’re speaking a couple of Black girl’s magnificence routine, all of it comes all the way down to the merchandise. From the shampoo we use in our hair to the moisturizer we use on our pores and skin, we’re always in search of the very best merchandise in the marketplace made to deal with our distinctive issues. But whereas there are many merchandise made for us and by us, they aren’t all the time straightforward to seek out. And once we lastly get our palms on them, we maintain on for pricey life.After years of buying at conventional magnificence provide shops for the merchandise she wanted, Brittney Ogike was pissed off. So in 2019, she determined to take issues into her personal palms, and with an funding from her brother, NBA All-Star Khris Middleton, created expertise that was extra welcoming for ladies of shade. “Oftentimes, ladies with textured hair should go to native magnificence provide retailers for particular merchandise — hair gel, braiding hair, wigs, and many others. These shops, traditionally, have poor customer support, inferior product choices, and inherent discrimination. After years of being dissatisfied with my experiences purchasing for correct hair care, I sought to create change in an trade that ignored us for too lengthy. BEAUTYBEEZ merges the necessities of the standard magnificence provide with the shopper expertise of a status magnificence retailer,” she mentioned.Photo: BEAUTYBEEZBEAUTYBEEZ is a contemporary magnificence provide for ladies of shade that provides a beautifully-curated one-stop buying expertise for hair, magnificence, and skincare merchandise made with melanated ladies in thoughts. Customers can store over 300 manufacturers, together with Shea Moisture, Mielle Organics and Carol’s Daughter, on the 3300 sq. ft. North Hollywood, CA flagship location. While there, they will go to The Beauty Bar, and obtain facial remedies, waxing, and hair styling service in a soothing spa area. Beauties who aren’t native can store from the easy-to-navigate BEAUTYBEEZ web site, the place home delivery is free on orders over $50.Photo: BEAUTYBEEZOgike hopes her area offers her clients the last word magnificence buying expertise that makes them really feel lovely in and out. “With BEAUTYBEEZ, we’re creating an area devoted to the wants of Black and Brown ladies. We are exhibiting the trade that we deserve the very best magnificence. My purpose is to offer our clients with a fantastically designed area, pleasant and educated employees, and a one-stop-shop for our distinctive wants,” Ogike mentioned.


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