The Moodie Davitt Report -The Moodie Davitt Report

CHINA. KOSÉ Travel Retail has partnered with China Duty Free Group (CDFG) to host an immersive pop-up celebrating the brand new DECORTÉ Liposome Advanced Serum in Hainan. The pop-up will run from 1-29 May on the Haikou Mova Mall.
The Liposome activation showcases the science behind the DECORTÉ Liposome Advanced Serum. The pop-up was impressed by the serum’s nickname in China because the ‘Little Purple Bottle’ and contains a hanging purple color palette.
(Above and beneath) The DECORTÉ pop-up was impressed by the hero serum’s nickname in China because the ‘Little Purple Bottle’

KOSÉ Travel Retail President Shu Shibue commented, “We are thrilled to associate with CDFG, to hold out our first ever massive scale activation in Hainan. Through this pop-up and our different omnichannel actions, we hope to convey DECORTÉ’s perception of ‘delivering the essence of true magnificence’ to prospects around the globe. We are assured that the success of this effort will strengthen our partnership with CDFG and assist KOSÉ Travel Retail develop stronger.”
The O2O animation blends partaking retailtainment options and extends to the digital realm by DECORTÉ Travel Retail’s new WeChat Mini Program. The Mini Program has already gained a robust following throughout the first few months of its launch. Through this immersive DECORTÉ marketing campaign, KOSÉ Travel Retail seeks to drive model consciousness in China and acquire a greater foothold out there.
A livestream that includes well-liked Chinese KOL Ms. Bunny can be scheduled to be held within the coming month. The livestream will deal with not simply Liposome Series but in addition DECORTÉ most status line AQ Meliority and AQ.
Retailtainment and schooling come collectively on the Liposome Drop sport

Some of the animation’s notable options embody a sport and photograph nook and a magnificence Touch Up zone. The ‘Liposome Drop’ educates prospects concerning the Liposome microcapsules in a enjoyable and interesting manner. The sport options DECORTÉ’s signature purple balls, saved in a sphere, referencing the form of the Liposome capsules. The sport zone can be an thrilling alternative for the winners to obtain thrilling restricted version reward units.
Beside the sport zone is a devoted photograph sales space, giving customers an opportunity to take images for social media or take residence a enjoyable memento of their Liposome expertise.
At the Touch Up zone, customers get a first-hand, sensorial expertise of the Liposome Serum. Beauty advisors have been re-trained within the methods of DECORTÉ to help the omnichannel marketing campaign in Hainan.
The Touch Up Zone is manned by DECORTÉ Beauty Consultants who assist customers strive the serum and educate them about its many skincare advantages. DECORTÉ Beauty Consultants had been educated to embody KOSÉ Travel Retail’s Japanese spirit of hospitality and spotlight the excellence of the serum innovation in all worldwide journey retail places.
In addition, a number of journey retail-exclusive sizes and units alongside items with buy can be found on the pop-up.
The Liposome Drop sport is a playful tackle the form of the Liposome capsules
Partner with us on WeChat and attain your key Chinese viewers in Chinese. Stories associated to the China journey retail market are featured every week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to observe us and get in touch with [email protected] or [email protected] for native alternatives.
As reported, DECORTÉ Global Brand Ambassador Zhou Xun and Global Skincare Ambassador Zhang Yi Xing function in a high-profile DECORTÉ Liposome Advanced Serum OOH marketing campaign in Hainan.
Large scale OOH activations throughout the island’s main procuring locations, key railway stations and airports are driving model consciousness for the Hainan launch. The media marketing campaign is additional supported by social actions on WeChat and focused promoting on numerous OTA (on-line journey agent) companions.
As reported, DECORTÉ unveiled a refreshed formulation for its Moisture Liposome Serum for the primary time in 29 years. Inspired by the thought of a ‘second pores and skin’, the clear and vegan Liposome Serum is made with a better focus of multi-lamellar bio-liposome participles. These ultra-fine capsules (roughly 1/10,000mm in dimension) are made with phospholipids, a robust bio composition part.
Global Skincare Ambassador Zhang Yi Xing options on the facade of the Liposome pop-up

The serum has a barrier impact which creates a veil of hydration, defending the pores and skin towards numerous types of irritation. It additionally boasts highly effective moisture retention and locks in pores and skin hydration, whereas boosting the absorption of skincare merchandise utilized after utilizing the serum.
The enhanced Liposome Serum from DECORTÉ is out there in 30mL, 50mL and 75mL codecs. It can be out there in a journey retail-exclusive 100mL dimension and 100mL Duo Set.
The new DECORTÉ Liposome Advanced Serum delivers one trillion bio-liposomes in each drop
Footnote (1): Every fortnight The Moodie Davitt Report publishes Hainan Curated, in affiliation with Foreo, a number of all current tales from the offshore obligation free sector in Hainan province.
Click right here to view all again points. Please e-mail [email protected] to subscribe.
Footnote (2): The Moodie Davitt Report has launched an e-newsletter, Beauty Curated, in affiliation with Shiseido. It provides a curated number of tales targeted on the important thing magnificence class in journey retail and past.
To subscribe freed from cost please e-mail [email protected]  headed ‘Curated Beauty’. All tales are completely archived on this web site. If you want to be added to its mailing checklist (or to these for some other Moodie Davitt titles), please click on right here.

https://www.moodiedavittreport.com/decorte-and-china-duty-free-group-bring-a-new-definition-of-beauty-to-haikou/