How to Do the Coastal Grandmother Beauty Look on TikTok

While crystal eye make-up, graphic eyeliner, and Y2K throwbacks had been throughout Coachella, an easier aesthetic began taking up TikTook: coastal grandmother. The headliners? Diane Keaton, Oprah Winfrey, Martha Stewart, and Ina Garten, simply to title a couple of. It’s a basic, healthful, and complex look that could possibly be plucked straight out of any Nancy Meyers film — and the content material it is impressed has reached one billion views. Yes, billion.
Originally coined by Lex Nicoleta (whose explainer succinctly breaks down the look), it is importantly famous that coastal grandmother requires one to be neither a grandmother nor coastal. Put merely, coastal grandmother is a mind-set.
“This look communicates the wearer is assured and comfy in their very own pores and skin — a knowledge and sense of self that comes with age,” NYC-based celeb make-up artist Jamie Dorman tells POPSUGAR. That being mentioned, there are a couple of distinct hair and make-up hallmarks that may allow you to nail the development your self — we’ll clarify.
What Is the “Coastal Grandmother” Look?
The core of this retirement-chic development is rooted in easygoing ’90s minimalism — suppose matte make-up finishes, bouncy lobs with barely tousled aspect elements, and a golden-hour glow. Dorman says the coronary heart of coastal grandmother make-up is “accentuating options reasonably than altering them.” And when you really need to look the half, go forward and seize your crisp linens and fisherman knits à la Diane Keaton in “Something’s Gotta Give” or Nicole Kidman in “Big Little Lies.”
How to Do “Coastal Grandmother” Makeup
First and foremost, coastal grandmothers shield themselves from the solar, which is smart contemplating how a lot time is spent strolling alongside the seashore and eating al fresco. “Pair a tinted sunscreen with a buildable concealer to management the protection you need simply,” Dorman says, explaining that your base ought to stay minimal. Unlike the dewy seems to be that dominate our FYP as of late, coastal grandmother veers extra matte. For this, Dorman recommends a lightweight dusting of finely milled setting powder like the LYS Beauty Triple Fix Translucent Pressed Setting Powder that will not settle into nice strains.
Finish the look with a mushy blush, gently groomed brows (Dorman says you may skip the overly formed arches for this one), and a slick of mascara on wholesome lashes. “Coastal grandmothers do not simply care about how their lashes look, in addition they need to nourish them and promote lash development,” Dorman provides. Finally, the lips ought to be frivolously tinted and hydrated. Dorman suggests the Rituel de Fille Enchanted Lip Sheers for a your-lips-but-better wash of colour that is nonetheless matte.
How to Get “Coastal Grandmother” Hair
To get the details, we went straight to Martha Stewart’s stylist of over 35 years, Frédéric Fekkai, celeb hairstylist and founding father of Fekkai, who tells us a superb reduce is important. “A bouncy lob, not than the collarbone with lengthy bangs angled to the aspect. Ask for the high layer to hit under the cheekbones, which ensures the motion,” Fekkai says.
Getting the have a look at residence — whether or not you go full lob or not — requires quantity. “I’d begin with the Fekkai Clean Stylers Root Lift on damp hair, misting immediately alongside half and sides, massaging in with fingers,” Fekkai says. Then, dry in small sections with a medium-barrel spherical brush, “directing the warmth downward to keep away from frizz.” If you may have bangs, Fekkai says, “they need to be loosely swept to the aspect.”
The Final “Coastal Grandmother” Touches
Nicoleta’s TikTook is filled with suggestions for going full CG (that is coastal grandmother for brief), like preserving a hand cream close by always or the scents that evoke lavish retirement by the sea. So if you need to end with a spritz, seize your Byredo Gypsy Water — or Zara Tuberose, as a result of CGs nonetheless respect a discount.
Ahead, see the unique icons and celebs who’re totally embracing the coastal grandmother aesthetic right this moment.

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