“We tackle every aspect of packaging sustainability,” Denis Maurin, HCT

Premium Beauty News – Can you first share with us your imaginative and prescient of the most recent developments within the cosmetics market?
Denis Maurin – While the markets in Europe and the USA have been dramatically affected by the pandemic, we now have made the demonstration of our means to adapt ourselves all through our numerous divisions! We actually pushed diversification alternatives so far as we might, specifically in skincare. We’re additionally increasing into new classes, together with hair and physique care, the place we’re rising quite a bit. Some manufacturers are recording large successes in these new segments, the place customers in are extra loyal than in make-up.
As far as we’re involved, we now have began to recuperate from the challenges of COVID interval and see the rise of a brand new period.
We have constructed profitable partnerships with fast-growth indie manufacturers within the USA and in Europe.
In Asia, till just lately, the market has been much less impacted by COVID. Local competitors is rising on home markets forcing the manufacturers to adapt and to distinguish themselves. Some manufacturers are rising extra status, extra luxurious, and make investments quite a bit in packaging.
The strategy in China is a bit completely different, the place manufacturers are specializing in make-up and haven’t fairly made the leap to sustainability but.
Premium Beauty News – What in regards to the provide chain difficulties, shortages and uncooked materials worth hikes?
Denis Maurin – We have quite a few provide chains – in Korea, China, Europe and the USA. Consequently, we weren’t as impacted by sourcing difficulties. However, longer transport time and value enhance general is one thing we should cope with and is pushing us to seek out artistic options for our prospects.
The manner we see the longer term is that we want native, simply and rapidly out there commonplace packaging choices. We wish to be versatile and agile to have the ability to develop merchandise persistently in Asia, within the US or in Europe relying on our prospects’ wants.
The key to success is to have the ability to depend on one diversified community with regional provide chains.
Premium Beauty News – What are the primary improvements HCT is presenting at Cosmoprof Worldwide Bologna?
Denis Maurin – We’ll have the most important sales space ever this yr. Following the acquisition from kdc/one, we’re combining our cubicles to current our full vary of capabilities. Which are actually large!
We are constructing the most important sustainable inventory catalogue within the business. One of our objectives at Bologna shall be to teach folks about sustainability and what does it means for us. The 4 pillars of our imaginative and prescient are: Designed for Recycling, PCR supplies, Bio-sourced supplies and Re-fillable options.
Our DFR (Designed for Recycling) vary contains a big portfolio of mono-material improvements, together with a 100% PET recyclable packaging assortment (pencils, lipsticks, lip glosses, compacts, palettes), 100% PP objects (lipsticks, lip balms, serum sticks, pumps, jars), and aluminium, tin and different full metallic packaging. We’ll additionally showcase mascaras and lipglosses with glass bottles and aluminium caps, which might be free from plastic elements, aside from the stem that may be simply separated previous to recycling.
As PCR Materials have gotten the norm, we’ll showcase a wide selection of inventory choices for all market segments.
We additionally provide numerous choices with bio-sourced supplies. As it is extremely exhausting to develop totally compostable supplies that can be utilized as main packaging, we now have developed progressive composites that scale back the content material of plastics. Since this new materials will not be recyclable or compostable, we suggest using a refillable utility. Creating a souvenir container with a refillable aspect will considerably decrease the use of single-use plastic as effectively. In many instances, paper pulp can also be an answer that’s providing extra innovation for main and secondary packaging.
Eventually, we see re-fillable packaging options as providing quite a bit of benefits with regard to sustainability. We have a complete assortment of refill improvements and reusable applicators!


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