Beauty Grew 19 Percent in Q1 2022 – WWD

(*19*)’s post-pandemic momentum reveals no indicators of slowing down.
According to information on the primary quarter of 2022 from the NPD Group, status magnificence gross sales in the U.S. reached $5.3 billion, up 19 p.c from the identical interval final 12 months.
The market proved its buoyancy final 12 months — WWD reported gross sales climbed 30 p.c in 2021 — and the identical client behaviors are persevering with, unhampered by inflation and the ebbs and flows of the pandemic. “(*19*) has not felt these [factors] in any respect,” mentioned Larissa Jensen, vice chairman of magnificence on the NPD Group. “It’s the one business to this point, year-to-date, that has constructive unit progress, double-digits. If a client isn’t going to have the ability to splurge, we’re not feeling that but.”

Every class grew double-digits, with make-up nonetheless taking the highest slot at $1.8 billion, a 22 p.c improve. Lipstick gross sales got here roaring again, posting 44 p.c features. Blush and bronzer additionally jumped by 45 p.c and 38 p.c, respectively. “The artistry manufacturers are performing the most effective, and so they’re the most important piece of the enterprise,” Jensen mentioned. “That additionally consists of influencer manufacturers. They are the most important, in measurement, of make-up, in order that they symbolize the bulk, and so they’re rising, and bringing essentially the most volumes.”

Jensen attributed the expansion to shoppers persevering with their re-emergence into public life following the pandemic, with a rising concentrate on look and fewer emphasis on at-home self care. In hair care, the identical pattern took maintain. Overall, the class grew 32 p.c to $744.7 million, with styling merchandise swelling 35 p.c. Hair coloration additionally grew double-digits.
Skin care, which gained 11 p.c to a quantity of $1.6 billion, additionally benefited from that habits. Sunscreen was up nearly 60 p.c, whereas pandemic-era curiosity in physique skincare remained excessive. Body grew 26 p.c, in distinction to an 11 p.c improve in facial skincare.
“Body was the one class in skincare that posted progress in 2020, and we’re seeing that proceed as persons are going out extra,” Jensen mentioned. “With solar, it’s comparable, particularly as there’s much more consciousness round solar harm.”
Fragrance curiosity stays excessive, growing 18 p.c to $1.1 billion. The class received a lift from Valentine’s Day, and shoppers are nonetheless interested in increased concentrations and luxurious worth factors. Fragrance juices outpaced the class, with gross sales hovering 23 p.c over final 12 months.
The Fragrance Foundation Reveals 2022 Award Finalists
Five Body Care Launches From Summer Fridays, U (*19*), Mutha and More
William P. Lauder on the Lipstick Index

Recommended For You