5 Reasons Beauty Brands Should Hire Vetted Freelance Marketers

In 2020, coronavirus destabilized the wonder trade—and the trade continues to be in flux immediately. From 2005 to 2019, international magnificence revenues grew steadily, in keeping with a McKinsey report. In 2020, although, they dropped 9.7% YoY, in keeping with an IBIS report. With solely important companies working, folks clearly went out much less–and wore much less make-up.Another seismic shift? While they stayed in, folks downloaded TikTok. It was the most-downloaded app of 2020—and it accelerated and decentralized magnificence pattern cycles.How ought to magnificence manufacturers method advertising on this wildly fluctuating demand panorama? By leaning on vetted freelancers from on-demand expertise platforms. MarketerHire, for instance, connects manufacturers with top-shelf freelance entrepreneurs, rapidly and with no long-term contracts.It’s onerous to disregard such an agile choice amidst ongoing pandemic uncertainties and ever-changing TikTok magnificence developments.Still undecided? Here are 5 key causes that freelance entrepreneurs simply make sense.1. They will help your merchandise go viral on TikTok.TikTok’s superpower is perhaps advertising magnificence merchandise. Look at skincare model The Ordinary: It had some main successes on TikTok—like a viral user-generated before-and-after duet highlighting the facility of its $8 peeling answer, which bought greater than 600,000 likes. TikTok traction like that may drive down buyer acquisition prices (CAC), in keeping with Doe Lashes’ CEO Jason Wong. “Our CAC on Facebook is $27 [at Doe Lashes], and our blended CAC is $8 due to TikTok,” Wong instructed MarketerHire.  “[Organic] TikTok drove our buyer acquisition prices down by 60%.”Thanks to the platform’s near-prophetic algorithm, different magnificence manufacturers can see comparable successes with natural and earned TikTok. A contract social media supervisor will help you take a look at the channel (or audit your present technique) and see for your self.2. They could make paid social convert sooner than you may.If your paid social technique continues to be a piece in progress—or if it bought derailed by Apple’s privateness updates final yr—a freelancer will help. Just ask Drishay Menon, co-founder of males’s skincare model (*5*). In the corporate’s early days, he and his fellow founders tried to DIY their paid social technique. It was more durable than it regarded. “How do you study from these channels when you’re constrained by money?” Menon stated to MarketerHire. “It was actually robust to have the ability to perceive: Are we doing this proper?”Freelancers don’t face the identical challenges. They work with a number of purchasers, and have diversified, current knowledge factors on efficiency benchmarks and optimum focusing on. So Menon employed a contract paid social media marketer by way of MarketerHire—and bought outcomes quick. (*5*)’s income proceeded to develop 18% MoM for 5 consecutive months.3. They’ve labored for magnificence giants like Glossier and Curology.“A significantly better marketer will freelance for you than will give you the results you want at 99% of firms,” MarketerHire CEO Chris Toy defined. That’s very true for magnificence manufacturers hiring by way of MarketerHire’s community, which incorporates vetted freelance entrepreneurs who’ve labored with Glossier, Curology, Elizabeth Arden, and extra. Hires like these have labored on nationwide campaigns and know the wonder panorama just like the again of their hand. With their assist, you may refine your positioning and messaging till it resonates. Measurably.4. They can drop in for key one-off tasks, like product quizzes.Prose hit $100 million in income in 2021 promoting {custom} shampoo, conditioner, and styling product blends, formulated based mostly on on-line quiz outcomes. First-party knowledge from magnificence quizzes like these can get fairly granular; Prose’s quiz, for instance, asks in regards to the person’s hair texture and household historical past round hair loss. This sort of info can inform not solely customized merchandise, however customized e-mail and SMS retention campaigns. With the correct knowledge structure and technique, a quiz will pay dividends for years to return—and a contract marketer can get up for you in a flash.5. They’re obtainable on-demand.Hiring a full-time candidate can take months. MarketerHire can match you with a freelancer in as little as 48 hours. “On-demand is a very highly effective idea,” stated Chris Toy. “With MarketerHire, the purpose was to take some cues from different essential tech gamers just like the streaming and transportation industries to realize steady innovation.” Beauty developments transfer quick, and with MarketerHire, you may too. They’ll match you with a contract marketer custom-selected in your wants in as little as 48 hours.Get began with MarketerHire immediately. With code Beauty500, you may get $500 off your first rent with MarketerHire.


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