France: Sales of prestige beauty products increased by 9% in 2021

After a pointy fall in 2020 (-20% in comparison with 2019), gross sales of the selective channel in France returned to progress in 2021, with a rise of 9%, in comparison with the earlier yr, to succeed in EUR 2,689 billion in 2021, in response to The NPD Group.
H1 remained marked by the pandemic
However, the persistence of the pandemic and the successive lockdowns in the primary half of 2021 (with retailer closures) have slowed the restoration. The prestige beauty market has but to return to pre-Covid ranges, with gross sales down 12% in 2021 in comparison with 2019.
The tempo of progress nonetheless accelerated through the second half of 2021, with fourth quarter gross sales reaching a degree much like that of the identical interval in 2019. Eventually, the yr ended with document gross sales through the two weeks earlier than Christmas.
Physical shops are again in the sport
Physical shops have been the principle contributors to progress in the prestige beauty market in 2021. After the reopening of brick-and-mortar shops after the final lockdown in France, on-line gross sales started to decelerate, and even strongly decreased in the fourth quarter , with a double-digit drop.
Sales in conventional shops accounted for 84% of the pretige beauty market in 2021, in comparison with 16% for on-line gross sales, these outcomes affirm the significance of the in-store procuring expertise.
Fragrances drive progress
Fragrances have been a key driver of the prestige beauty market progress (accounting for 82% of the development), with gross sales up 11% in 2021 in comparison with 2020.
The most dynamic section in the class was house fragrances. In addition, high-end fragrances and extra concentrated scents, comparable to eaux de parfum and extracts, have been most popular by patrons, ensuing in a 3% enhance in the typical worth. The identical behaviour has been noticed in the United States.
Big success for physique care
While skincare gross sales increased by 5% in 2021 (vs 2020), unit gross sales increased by 17%. For this class, customers favoured inexpensive products and extra inexpensive manufacturers.
Driven by the home-spa development, gross sales of physique care products confirmed their success, exceeding their 2019 degree. As far as face products are involved, skincare products, sprays/mists, oils, exfoliants and make-up removers returned to progress and recorded double-digit progress in 2021 in comparison with 2020.
Beautiful outlook for make-up
Sales of prestige make-up have been up 5% in comparison with 2020 in France. As carrying face covers was necessary in most locations, customers targeted their purchases on the attention and nail segments, which recorded a double digit progress.
However, the consumption of the class’s emblematic products, comparable to foundations and lipsticks, resumed on the finish of the yr. “This is a really optimistic sign, asserting an excellent yr 2022 for make-up,” highlighted The NPD Group.
Hair care is additional establishing itself
Still rising in the selective channel, the haircare class continues to ascertain itself, rising by 43% in 2021 in comparison with 2020, a yr which was already thought-about to be flourishing for this section. This progress is predicated on promotional units and hair care.
“There are more and more seen indicators that the restoration is accelerating since restrictions have been lifted. Once once more, customers have demonstrated that the well being of the sector relies upon primarily on in-store expertise, even when on-line procuring has remodeled their habits,” concludes Mathilde Lion, Beauty Expert Europe at The NPD Group.,19975

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