The British Beauty Council and No7 influencer skincare education

The British Beauty Council and No7 launch skincare education for influencersNo7 Beauty Company has partnered with the British Beauty Council to launch an influencer skincare education programme to assist deal with misinformation within the magnificence trade. The goal is that this coaching will give shoppers confidence that the knowledge they uncover about magnificence merchandise from influencers is knowledgeable and educated. 
The No7 Beauty Company Creator Collective will present “Science of Skincare” education modules led by main magnificence specialists which might be designed to deal with deceptive and incorrect content material on social media platforms, serving to to make sure skin-related content material relies on scientific fact. 
Creators will study concerning the science of pores and skin and substances to assist them talk magnificence info that’s factually appropriate. However, entry shall be by invitation-only. The initiative shall be an unique neighborhood for up-and-coming social creators who shall be given the instruments to spice up their skincare data.  
The course content material is being endorsed by titans of the wonder trade, resembling skincare specialists Alison Young and Alice Hart-Davis, aesthetician and Professional Beauty London speaker Dija Ayodele, and dermatologist influencer Dr Aamna Adel. 
No7 Beauty Company has created the collective after studying that greater than 55% of worldwide shoppers discover the skincare and beauty classes complicated and complicated and discover it tough to establish what merchandise are suited to their pores and skin, highlighting a necessity for extra readability from respected sources. 
David MacDonald, vice chairman of communications at No7 Beauty Company, stated: “As a frontrunner within the magnificence trade, we now have a duty to make sure folks obtain high-quality, factually appropriate content material about skincare to allow them to make knowledgeable decisions concerning the magnificence merchandise they buy. 
“We’re thrilled to be partnering with the British Beauty Council to create this world-class skincare education content material for influencers as a part of our new Creator Collective.”
Elizabeth Barnett-Lawton, president of education, added: “With a lot conflicting info circulating on social media, it’s necessary these with affect have entry to appropriate info that they will use of their interactions with their very own viewers. 
“The new pores and skin education programme offers a much-needed alternative for social creators to coach their very own communities in a accountable and efficient approach.”
The British Beauty Council’s chief govt Millie Kendall and chief operations officer Helena Grzesk had been recognised within the Queen’s New Year Honours List this 12 months for his or her work championing the wonder trade through the coronavirus pandemic. 
What do you make of the No7 Beauty Company Creator Collective? Tell us your ideas under. 
Did you hear? The magnificence trade has grown 1.1% through the coronavirus pandemic. 

https://professionalbeauty.co.uk/site/newsdetails/british-beauty-council-no7-influencer-education