Simi and Haza Talk About Their New Beauty Line

The coolest twins on the Internet, magnificence moguls and DJs Simi and Haze Khadra, are releasing their model’s third assortment, and it’s holiday-ready. SimiHaze Beauty got here to market in the summertime of 2021, already making its mark, delivering shoppers velvety mushy lip balms and eyeshadow palettes that even magnificence novices can use and liquid blushes for cheeks which might be completely pinch-able. Now, with their third assortment, they’re upping the ante with shimmering lip glosses, a galaxy-inspired eyeshadow palette, and easy-to-apply eye crystals.”The complete assortment is impressed by nature and pure components,” Simi and Haze instructed “We have been fascinated by the moon and the reflection of the moon.” While the glitzy components of the gathering are Holiday-ready, creating wearable appears with out the assistance of a make-up artist was a core objective when creating the brand new assortment. “I need [consumers] to really feel like they will put on it with informal garments to make it extra dressed up, or they will have like a dressy look, and then not want a make-up artist and elevate it much more, and really feel extra glamorous.”



The must-have merchandise within the assortment is undoubtedly their Eye Play Gem Pack, which is Euphoria-like in one of the simplest ways. “Immediately, it transforms your demeanor, and you change into extra assured and extra energized in your self and your look,” the twins stated. Their objective with the crystals was to make them extra accessible for the on a regular basis particular person to placed on, fairly than requiring 4 totally different instruments for software. “We simply needed to provide it a extra environment friendly software,” Simi and Haze stated. “To us, the way forward for magnificence is extra effectivity, and it is attaining a glance that would have taken two hours in two minutes.”For the twins, versatility is essential. Creating totally different appears with the identical merchandise is one thing they’ve needed to be taught when preparing collectively. “Sometimes, if we glance too related, we’ll have to vary our look as a result of we do not need to do the entire twin factor on goal typically.” That’s why it was important for them to create merchandise that might be utilized in alternative ways. “The [eyeshadow] quads all will be versatile.”This third assortment is the following step in slowly making a magnificence line with one thing for everybody. “We’re simply getting began,” they stated. However, the extra merchandise they arrive out with, the extra they create an genuine imaginative and prescient of themselves. “I really feel prefer it’s revealing totally different elements of our persona.””We’re simply constructing our world.”

AM/PM Magnetic Eye Quad









Tatjana Freund
Beauty Commerce Writer
Tatjana Freund is a Beauty Commerce Writer, masking make-up, skincare, and haircare merchandise and developments.

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