Beauty Kitchen is solving beauty’s packaging problem

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Over 95% of magnificence packaging is thrown away after only one use, Beauty Kitchen is on the forefront of forcing the trade to alter

British B-Corp model Beauty Kitchen is launching a pioneering round packaging mannequin that can assist your complete magnificence trade sort out its packaging problem head-on. The programme, known as Re, is designed to cease single-use plastic at each stage of the provision chain. 
Normally, magnificence innovators preserve their playing cards near their chest. Jo Chidley, founding father of Beauty Kitchen and Re is breaking boundaries by letting your complete trade in on her trailblazing enterprise mannequin. From physique care to make-up, the cradle to cradle mannequin is set to harness the ability of refillable merchandise to permit customers to purchase their favorite magnificence merchandise with out the impression of single-use packaging. 

Chidley says: “We need each enterprise within the nation to hitch this initiative. This launch ought to be seen as an open-ended invite to hitch us. Collaboration is key to us paving the way in which for a sustainable future.”

We have all learn that our trade produces 120 billion items of plastic a yr however typically tackling the problems in our day by day lives appears like an enormous feat. Re will make it simple for everybody – producers to customers – to make a small change that’ll defend the planet.

“Jo Chidley is a scientist and environmentalist who is devoted to creating eco-friendlier, standardised packaging not simply out there for indie manufacturers however for the trade at giant. This is about accessibility, worth and selection for the patron,” says Lisa Oxenham, Beauty and Style Director at Marie Claire.
How will the Re packaging programme work?
Hi-tech Smart Re bottles are the star youngster of this environmentally aware launch. The bottles, that are produced from metal, glass and next-generation washable plastics, may be purchased empty or prefilled. Then, this is the place issues get fascinating, every bottle may be tracked by each companies and prospects. After downloading an app in your cellphone and scanning the bottle’s distinctive QR code, you may view its infinite journey, plant timber, earn rewards and relaxation simple figuring out it’ll by no means go to landfill.
Alongside the immortal bottles, Re is additionally launching refill stations and interactive returns. After utilizing up merchandise, prospects can wash their bottles and watch them re-enter the provision chain or refill them with their magnificence go-to’s. You will solely must refill the bottle as soon as earlier than its international warming impression is lower than a plastic bottle – it’s that straightforward. 

Which manufacturers are collaborating?
Even although the programme was solely launched this week, two big-name magnificence manufacturers are already implementing Re so you will get your arms on a bottle right away. Unilever, which owns magnificence cabinet important manufacturers like Radox and Simple, has began to roll out refill stations and prefilled Re Smart Bottles into ASDA shops within the UK. 
Image courtesy of Re

If you may’t get to a superstore, indie model Elemis is working with Beauty Kitchen too. Oriele Frank, Chief Product & Sustainability Officer on the model says: “We are in a pilot program with Beauty Kitchen to supply refillable choices for 2 of our merchandise, with an goal to have totally recyclable and reusable packaging by 2025. This is a private curiosity for everybody at Elemis, and it is our mission to do higher for the planet – not just for us however for generations to return.” 
This is solely the start. The Beauty Kitchen staff have set their sights on solving the packaging subject throughout laundry, house care, private care, food and drinks too. They goal to save lots of over 100 million empty bottles from landfill by the tip of 2024. 

If all of us made the swap to utilizing one Re bottle, we’d not solely be serving to the founders hit their targets however we’d be saving the planet too. Chidley explains, “We are launching Re to kickstart a nationwide push in direction of a round financial system. It’s time to make the round financial system occur now.”
We have been fortunate sufficient to sit down down with Jo who shared her prime ideas for residing sustainably now. She emphasised how simple it was to make simple switches within the house for extra eco-friendly residing. Jo recommends swapping wipes for konjac sponges, sheet masks for multi-use masks, cotton wool for reusable face pads and single-use razors for a bamboo one with swappable blades. She is additionally an enormous advocate for utilizing stable haircare bars as an alternative of bottles of shampoo and conditioner. 
Here are Jo Chidley’s prime 5 hacks for being extra sustainable:
Switch to renewable power – it’s one of many best methods to be extra sustainable within the house.
Recycle your toilet waste – though you could be in your A-game relating to recycling your kitchen waste, toilet waste accounts for as much as 40% of complete landfill waste within the UK.

Only purchase what you want – at all times attempt to make to and mend or store second hand first.
Read the elements – When you might be shopping for one thing new, search for merchandise with reusable packaging and renewable elements or supplies – for instance plant-based microalgae or compostable konjac sponges.
Look out for certifications – Search out merchandise which have planet-friendly certifications comparable to Cruelty Free, Microplastic free, Vegan licensed or B Corp.

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