France: Selective beauty up 6% between January and August 2021

France: Selective beauty up 6% between January and August 2021

After greater than a 12 months of lockdowns, restrictions on social interplay and large teleworking, French folks appear to be regularly returning to their pre-health disaster consumption habits, significantly with regards to premium beauty merchandise, in response to The NPD Group’s newest report.
Between January and the top of August 2021, the French high-end beauty market recorded a 6% improve, each in worth and quantity, in comparison with the identical interval in 2020. With complete gross sales amounting to EUR 1.327 bn in worth, this market is clearly displaying constructive indicators of restoration. However, the market analysis institute factors out that 2020 losses haven’t been compensated. Indeed, within the first eight months of 2021, gross sales of selective beauty merchandise stay 20% under their 2019 stage.
Perfumes, skincare and eye make-up
In apply, gross sales of selective merchandise are pushed by perfumes with gross sales up 10% in worth within the first eight months of the 12 months. Compared to 2020, gross sales of present units, eaux de parfum, extracts and house fragrances achieved double-digit development.
To a lesser extent, gross sales of skincare merchandise are additionally on the rise, with a 2% improve in worth and 16% in unit gross sales within the first eight months of 2021. This is due particularly to a 5 euro drop within the common value of skincare merchandise, with shoppers preferring cheaper merchandise. It is value noting the great efficiency of physique care on this class, which recorded double-digit development between January and the top of August 2021, in comparison with 2020.
It also needs to be famous that the restoration doesn’t but concern selective make-up, which stays on a downward pattern (-2%) between January and the top of August 2021. Some segments are nevertheless rising. This is the case for example with eye make-up which, in response to The NPD Group, recorded “double-digit development” in the course of the interval. Tinted lotions and concealers are additionally on the rise once more, reflecting the renewed curiosity of French shoppers.
E-commerce continues to develop
The return of individuals to the workplace was additionally accompanied by their return to bricks and mortar retailers, with gross sales up 1% in worth in comparison with the identical time a 12 months in the past, regardless of an additional interval of confinement within the spring and the continuation of many restrictions. Nevertheless, shopper confidence has been restored for the reason that reopening of outlets final May. From 17 May to 29 August, gross sales elevated by 13% in worth in comparison with the identical interval in 2020, and by 2% in comparison with the identical interval in 2019.
Yet, over the entire interval, development in worth gross sales is especially as a result of on-line gross sales, which grew by 34% within the first eight months of the 12 months in comparison with 2020. Online gross sales now symbolize 19% of complete gross sales of high-end beauty merchandise in worth, up from 8% in 2019, earlier than the pandemic, and 15% in 2020.
“The 12 months 2021 was marked by restrictions in retailers and a 3rd lockdown, which impacted the beauty market in perfumeries and malls. Consumers demonstrated flexibility, particularly when restrictions have been lifted. While returning to the retailers, they continued, nevertheless, to purchase on-line,” says Mathilde Lion, Beauty Expert Europe at The NPD Group.

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