Belfast plastic-free beauty start-up to go global

Belfast plastic-free beauty start-up to go global

A Belfast-based plastic-free beauty model is ready to go global. Hair and physique care model We Are Paradoxx has secured new funding to broaden its export functionality into new markets within the US, Canada, Russia, Australia and the Middle East. The Northern Irish start-up was based in 2018 by Yolanda Cooper and has additionally developed the patent pending Supernova, the world’s first 3-in-1 straightener, wand and tongs. This summer time CEO Cooper joined the ranks of the business heavy hitters, listed in vogue and beauty bible Glamour Magazine’s Beauty Power List 2021, for her management in sustainable beauty. Latest funding, offered by native financiers and Northern Ireland’s largest unbiased supplier of working capital, Upstream Working Capital, will allow the beauty firm to broaden into new markets and additional its progress internationally. Yolanda Cooper, Founder and Chief Executive, We Are Paradoxx, mentioned: “This newest funding is a big step for We Are Paradoxx and can assist us acquire a foothold in giant worldwide markets. As an organization, we’re devoted to innovation and sustainability. “Access to working capital like that is important as we search to innovate, develop, and improve our product strains. We have a transparent imaginative and prescient for the corporate and the way we purpose to go from the start-up section to the scale-up section and entry to capital is totally essential on this imaginative and prescient.”
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